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Ear Infection is the Most Common Reason Why an American Child Sees the Doctor
Date:6/13/2010

is more visible in the softer plastic of bottled water than it is in the harder plastic of a baby bottle.

A San Diego based company has a practical solution called the Sit&SipTM bottle --a hands-free, upright feeding bottle. This smart feeding method is a breakthrough and improvement over the existing hand held bottles. The technology utilizes modular parts, hygienic, environmentally friendly materials, easy to grip, ergonomic design and medical grade engineering and venting.

The Sit&SipTM bottle is strategically designed as a smart feeding kit in addition to being compatible with most standard baby bottles on the market. This infant bottle can also convert into a toddler sippy cup. The Sit&SipTM bottle is designed for end users ranging from a few months to 3+ years.

Although many mothers advocate breastfeeding, the estimated $4.8 billion U.S. infant formula market shows that bottle feeding is widely practiced. A working mother goes back to work after a 3 month maternity leave while a baby uses a bottle up to 12 months, and an additional 3 years on a sippy cup. Most ear infections occur between age 3 months and 3 years (Otitis Media is most common between age 3 - 11 months).

Most importantly feeding in an upright position is recommended by ENT (Ear Nose Throat) doctors and the American Academy of Pediatrics. The health benefits for babies are vital. These include a drastic reduction in colic and bacterial ear infections. Bottle feeding a baby in a horizontal position may result in a large amount of air intake and negative air pressure. This air pressure build up in the baby’s Eustachian Tube (ET) has been linked to colic.    

More than 10 million U.S. children under the age of three are treated for ear infections every year. Annual U.S. ear infection treatment
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