Navigation Links
ER episode impacts viewers' health knowledge and behavior
Date:9/17/2007

Los Angeles, Sept. 14, 2007 -- A new study by researchers at the University of Southern California suggests that some TV may be good for you.

Researchers found that a storyline on the primetime NBC network drama ER that dealt with teen obesity, hypertension and healthy eating habits had a positive impact on the attitudes and behaviors of viewers, particularly among men.

The study, published in the Sept. 14 Journal of Health Communication and now available online, offered researchers a rare opportunity to evaluate the impact of health messages in entertainment, says Thomas W. Valente, Ph.D., associate professor of preventive medicine and member of the Institute for Health Promotion & Disease Prevention Research (IPR) at the Keck School of Medicine of USC.

This study demonstrates the importance of interventions and programs targeted at a population level, says Valente. We have so many public heath issues to deal with, we cant restrict ourselves to any one strategy. We have to do everything and anything we can to help people improve their health.

The storyline depicted an African-American teen who is diagnosed with hypertension during a visit to the emergency room and is advised to eat more fruits and vegetables and to get more exercise. The story aired over three episodes from April 29 to May 13, 2004.

The impact of the episodes was evaluated using three separate datasets, one of which provided data on a sample of 807 primetime viewers before and after the episodes aired. An independent firm collected surveys from viewers, measuring whether their self-reported behavior and their nutrition attitudes, knowledge and practices were impacted by the storyline.

Results showed that ER viewers were 65 percent more likely to report a positive change in their behavior after watching the episodes. The results also suggested that the storyline had modest impacts on knowledge, attitudes and practices, Valente notes. Those who watched ER also had a five percent higher rate of knowledge about nutrition than those who did not. Researchers accounted for a number of factors, including age, sex, ethnicity, income and education.

Interestingly, the effects were stronger for men than they were for women. Researchers theorize this may be because men started with a lower baseline knowledge of the information shown in the episodes, Valente says.

While the overall impact may be relatively small, the study highlights the potential of entertainment television as a medium for health communication, Valente says. It can be particularly helpful since people who are heavy TV watchers are more likely to be at risk for obesity, he notes.

People get their information from entertainment, Valente says. Its not a magic bullet. Its a small piece of the puzzle, but wed be silly to ignore its potential.

Public health experts should also be involved in shaping the health messages that go out to viewers, Valente says. For the ER storyline, writers from the show contacted the Hollywood, Health & Society (HH&S) project at the USC Annenberg Norman Lear Center to request information on the prevalence of hypertension and heart disease among overweight teens.

The findings of the study highlight why such programs are necessary to public health efforts, Valente says.

We should do everything we can to help ensure the accuracy of health messages in the media, he says.


'/>"/>

Contact: Meghan Lewit
lewit@usc.edu
323-442-2830
University of Southern California
Source:Eurekalert

Related medicine news :

1. Number of Allergic Anaphylaxis Episodes Are Far More Than Those Recorded
2. Sertraline Can Prevent Recurrent Depressive Episodes In Diabetics
3. Personality Impacts Arthritis
4. Eating together has both psychological and health impacts
5. Attitude Towards Ethnic Identity Impacts Stress Levels
6. Poor health care in Russia maybe causing Decline in its Population
7. Startling Expose – Physicians Often Have No Regular Source Of Health Car
8. Debate Rages over firing of HIV infected health care workers
9. Want a Healthy brew? Have some Tea!
10. Patient’s perception of health status helps in better recover
11. Antioxidants protect health tissue in people undergoing radiation therapy.
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... Peachtree City, GA (PRWEB) , ... February 08, 2016 , ... ... healthy and cavity-free. February is National Children’s Dental Health Month and family dentist Yvonne ... to 3 p.m. at Coast Dental , located next to Target at 1207 ...
(Date:2/8/2016)... Alexandria, Minn. (PRWEB) , ... February 08, 2016 ... ... introduces the BantamPro L top-load case packer for pouches, bags, and flow wrapped ... designed to help co-packers and specialty product manufacturers step up to semi-automatic or ...
(Date:2/8/2016)... ... February 08, 2016 , ... The ... has selected the latest beneficiary of their ongoing community enrichment program. The current ... in area schools. Donations are now being accepted at: http://www.angelsanddoves.com/donate.html . , ...
(Date:2/8/2016)... ... ... Remember the old saying “rub some dirt on it”? Perhaps you should try using ... the health benefits of integrating clay into a daily diet are numerous, as clay ... speaker, Perry A~ has since dedicated her life to learning about the benefits of ...
(Date:2/8/2016)... CA (PRWEB) , ... February 08, 2016 , ... ... showing greater than 50% lower incidence rate of type 2 diabetes in the ... averages. ”It is time to make a change in public health,” states Carole ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... Feb. 8, 2016  Echo Therapeutics, Inc. ... company focused on non-invasive continuous glucose monitoring ... announced that it will host a webcast ... 2015 at 9:00 a.m. Eastern Time to ... corporate strategy, advancements in its CGM system, ...
(Date:2/8/2016)... -- http://www.researchandmarkets.com/research/fqx6nz/global_skin ) has announced ... Equipment Market 2016-2020" report to their offering. ... announced the addition of the "Global Skin ... offering. --> Research and ... of the "Global Skin Protective Equipment Market ...
(Date:2/8/2016)... , Feb. 8, 2016   HighPoint ... November Research Group (NRG),s pharmacovigilance technology services division.  ... consulting services and an Oracle Argus Specialized partner, ... to Life Sciences companies. --> ... expands HighPoint,s life sciences capabilities and provides a ...
Breaking Medicine Technology: