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EMSI Introduces U-Direct for Life Insurance Direct Marketers

SCOTTSDALE, Ariz., Feb. 28 /PRNewswire/ -- Examination Management Services, Inc. (EMSI) is pleased to introduce a comprehensive new product designed specifically for direct marketing channels that sell internet-based life insurance. U-Direct manages the entire application fulfillment and requirements gathering process from start to finish, providing quick and accurate results that significantly increase return rates and placement ratios.

U-Direct simplifies and speeds up the application fulfillment process by providing direct marketers with flexible, tailored options for application delivery and integrating them with requirements gathering to create one seamless process that saves time and increases data veracity. Whether clients prefer to upload applications to EMSI's Web site, integrate fulfillment through EMSI's lab partner or fulfill applications through EMSI's Premier Solutions teleinterviewing service, every case receives reliable, complete case management and fast delivery.

As part of the process, EMSI monitors the exam, delivers the application for signatures, and reviews it for completeness and accuracy to ensure applications arrive in carriers' hands efficiently and "in good order" for the best possible return rates. Clients can further cut cycle time with U-Direct by express ordering attending physician statements (APSs) and other requirements upfront during application fulfillment through EMSI's Web site, EMSIOnline, or through an electronic data connection. Both options provide efficient, easy ordering, timely statusing and electronic results delivery.

In addition to providing several flexible options for application fulfillment and requirements gathering, EMSI will also offer a value-added service through their partnership with Clinical Reference Laboratory (CRL). After submitting all materials (signed application, specimens, lab slip, and examination results) to CRL for scanning, EMSI will perform a meticulous quality review of all documents through their centralized QA department to ensure data is complete, legible and accurate for carriers. This innovative process ensures the application is as correct as possible while also getting it to the insurance company faster for underwriting purposes.

"U-Direct is our answer to the life insurance direct marketing industry's request to design a solution that bridges the gap between the applicant and the carrier to augment the traditional agent role," said John Reynolds, EMSI's vice president, Brokerage Services and Distribution. "U-Direct offers fast, flexible and convenient application fulfillment, comprehensive requirement ordering and accurate results delivery for the best possible placement ratios."

About EMSI

Examination Management Services, Inc. (EMSI) provides leading-edge medical information, risk management and investigation services to support informed, reliable business decisions in the insurance, legal, clinical and business communities. Building on 30 years of unwavering commitment to outstanding customer service, continuous quality improvement and creative service options, we partner with our customers to increase profits, enhance productivity and promote rapid growth. We are the largest provider of medical record retrieval services and a leading provider of paramedical examination, inspection, teleunderwriting and claim investigation services. Through multiple regional call centers, a national service center, a nationwide network of affiliate offices and the most advanced technology, we give our clients the attention to detail of a local office with the speed and consistency of a large company. For more information, visit EMSI on the Web at

SOURCE Examination Management Services, Inc.
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