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EMK Placental Appoints Beauty Beverly Hills for Exclusive Distributorship.
Date:3/24/2009

st-growing segment in skin care cosmetics.

Despite the ongoing economic downturn, industry publications like the Packaged Facts forecast continued growth in anti-aging skin care products. According to Jason Bordbar, marketing expert and consultant for Beauty Beverly Hills, "No market is immune to sharp economic downturns; however, consumer loyalty is strong for anti-aging facial care products like the EMK product line. The industry as a whole demonstrates low inelasticity of demand with high switching costs. Such purchases are considered non-discretionary spending by consumers. Essentially, consumers regard anti-aging cosmetic products as necessities as opposed to luxury goods."

Beauty Beverly Hills will be working to target the growing baby boom generation which represents one of the largest segments of anti aging product usage. Industry growth rates have been mostly driven by the baby boom generation and its quest to achieve a youthful look.

About Regal International Inc., DBA Beauty Beverly Hills

Regal International Inc., has provided brokerage and consulting services for the past two decades. It works with a team of talented business professionals, including sales and marketing professionals and seeks to maximize product return on investment.

About EMK Products, LLC

EMK Placental, headquartered in Beverly Hills, California has been providing celebrity skin care products in Beverly Hills since 2001. EMK's produces a broad array of placental skin care and anti-aging products. EMK's research and development is based on collaborative efforts of industry consultants, biochemists, dermatologists, cosmetologists, and aestheticians.

For more information on the products visit http://www.beautybeverlyhills.com

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SOURCE Beauty Beverly Hills
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