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ELLKAY Introduces Revolutionary Live Insurance Mapping Solution for Diagnostic Laboratories

Leveraging more than 20 years of accumulated healthcare data management knowledge, ELLKAY now offers a full Live Insurance Mapping solution for laboratories.

(PRWEB) June 17, 2010 -- ELLKAY is introducing its new Live Mapping solution for laboratories in the healthcare industry. LKLiveMapping is a unique technology that assists laboratories in reducing their bad debts and increases the efficiency in their billing process. It also provides a competitive advantage for laboratories in closing sales to new practices by improving physician office experience in ordering laboratory tests.

As laboratories grow in the competing diagnostic services industry, it has become a necessity to provide interfaces to physician offices to acquire new accounts. These interfaces are either in the form of demographic interface to physician's Practice Management System (PMS) or Orders/Results interfaces to the practice's EMR. Today, laboratories rely on these interfaces to provide them with clean order data along with correct insurance information for a patient. Laboratories are responsible for verifying the information by identifying the correct insurance in their billing system and cross-referencing it with the insurance in the order. It is a huge challenge for laboratories to obtain clean orders as there are several hundreds of PMS/EMR vendors in the country. Each vendor’s system allows physicians to store insurance records in proprietary formats.

LKLiveMapping supports more than 450 different PMS/EMR systems and monitors changes in practice's insurance records. Altered records are made available for cross-referencing via an innovative web dashboard. Cross referenced records are accessible by various interfaces ensuring all new laboratory orders are clean with correctly mapped laboratory insurance codes.

LKLiveMapping offers a full ‘Web 2.0’ compliant ‘Software as a Service’ (SaaS) laboratory service for matching and creating consistency between practice insurance records (PIRs) stored in client physician systems and laboratory’s master insurance records (MIRs). It leverages years of working experience with hundreds of software vendors. This service provides a centralized cost effective infrastructure to laboratories for managing and cross-referencing insurances as well as retrieving the mapping on-demand from third-party applications.

LKLiveMapping is a web-based solution that enables laboratories to manage and maintain their master insurance records (MIRs) and the mapping of physician practices’ insurance records (PIRs) to these master codes. LKLiveMapping ensures that laboratories receive clean test orders with properly identified insurance codes. This process increases the quality of claims submitted to insurance companies and accelerates billing collection.

Utilizing LKLiveMapping, laboratories can either employ personnel to manage their divisional mapping from various locations via LKLiveMapping Dashboard or use ELLKAY's ‘full-service option’ to perform the cross-reference mapping.

Laboratories - How would you like a significant increase in productivity? “With ELLKAY as your ‘Live Mapping’ solution provider,” remarked Lior Hod, ELLKAY’s President and co-founder, “you will notice a significant mapping improvement that will directly reflect in your bottom line. This will enable laboratories to boost revenue from collectible insurance claims.”

LKLiveMapping leverages Web 2.0 architecture. It allows multiple staff members to simultaneously access insurance records and mapping, while complying with HIPAA standards of medical record privacy. “Web 2.0 and cloud computing puts ELLKAY at the forefront of healthcare information systems,” observed Michael Fishweicher, ELLKAY’s Vice President of Business Development. “We’re committed to offering the most cutting-edge solutions to solve our common industry problems while using the latest technology for fostering growth. We believe that ‘SaaS’ and ‘Cloud Computing’ in a ‘Web 2.0’ friendly environment is clearly the future from both a usability standpoint as well as an economical standpoint. LKLiveMapping was built from the ground up maintaining this school of thought.”

Leveraging economies of scale, ELLKAY offers two subscriber service modes, internal and outsourced mapping. Kamal Patel, ELLKAY’s CIO and co-founder, added that, “Obtaining Clean Orders is a key to ensuring speedy collection of claims. LKLiveMapping adds value to laboratory equity on both ends; it reduces back-office cleanup of data for claim submissions while increasing revenue.”


ELLKAY is a nationwide leader in connectivity solutions with a mission to provide preeminent connectivity solutions and services to the healthcare industry. ELLKAY offers a wide range of solutions and services to diagnostics laboratories, to laboratory outreach system vendors, and to vendors of Practice Management Systems (PMS), Electronic Medical Record (EMR) systems and to their medical practice clients throughout the United States.

ELLKAY uses a differentiation focus strategy for achieving competitive advantage by providing connectivity solutions to medical laboratories, and by forming strategic alliances with laboratories and other software companies. Laboratory solutions add value to laboratories, and strategic alliances add value to both ELLKAY and the partnering companies. ELLKAY’s comprehensive knowledge of connectivity in the healthcare industry with over 20 years of accumulated experience makes it a leading provider of integrated healthcare services.

To learn more about ELLKAY as well as the products and services they offer, visit them online at: .

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