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EDY'S(R) Slow Churned(R) and Stop & Shop Stores Announce Scoop Day With Sweet Deals to Support the Fight Against Childhood Cancer
Date:4/23/2008

- Treat Yourself to EDY'S Winning American Idol Ice Cream and Limited-edition CD at Participating Stop & Shop Stores on Saturday, May 3

and Support a Great Cause -

BOSTON, and OAKLAND, Calif., April 23 /PRNewswire/ -- Everyone's a winner when you stop into participating Stop & Shop stores throughout Massachusetts for Scoop Day on Saturday, May 3 for the Triple Winner Game Scoop(R) Day event.

This year, EDY'S Grand Ice Cream hopes to raise over $100,000 during this one day event when ice cream fans donate $1 for a scoop of SLOW CHURNED ice cream or $3 for a scoop of SLOW CHURNED Light Ice Cream AND a compilation CD of eight former American Idol performers. EDY'S will donate all proceeds from Boston area Stop & Shop stores to The Jimmy Fund.

"Last year EDY'S raised close to $100,000 for children's cancer research in just one day with the help of caring people throughout the area, and this year, we have the ability to raise even more with your help. We are excited about the opportunity to raise this donation and encourage people to come in to their local Stop & Shop store on May 3 and join us in the fight against childhood cancer," said Michael DaPonte, director of sales strategy, EDY'S Grand Ice Cream.

"With EDY'S support, we are making a difference in the lives of thousands of children," said Mark McGowan, Stop & Shop's senior vice president of sales & operations. "The Jimmy Fund relies on the generosity of local communities and citizens to help provide lifesaving support to children and their families struggling with the difficulties of childhood cancer. We are proud to take part in this event."

Before and after that time, show your support by going to any Stop & Shop store between April 11 and July 10, and donating $1 for a Triple Winner game ticket.* Every ticket could be a winner, with prizes valued from $2 to $10,000 in cash!

During this time EDY'S Grand Ice Cream will make a donation to The Jimmy Fund from sales of its SLOW CHURNED Take The Cake Light Ice Cream at all Stop and Shop stores.

* No purchase or contribution necessary. For Official Rules, and

additional information on the Triple Winner Game and the May 3

Fundraiser Day, look for store promotions and signage at your local Stop

& Shop store location.

Dreyer's Grand Ice Cream Holdings, Inc., and its subsidiaries manufacture and distribute a full spectrum of ice cream and frozen dessert products. Brands of frozen dessert products currently manufactured or distributed by Dreyer's in the United States include Grand, Slow Churned(R), Dibs(R), Haagen-Dazs(R), Nestle(R) Drumstick(R), Nestle Crunch(R), Nestle(R) Butterfinger(R), Nestle(R) Toll House(R), Nestle(R) Carnation(R), Nestle(R) Push-Up(R), Frosty Paws(R), Eskimo Pie(R), Chipwich(R), Fruit Bars, Starbucks(R) and The Skinny Cow(R). The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's(R) brand name throughout the remainder of the United States. Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America. For more information on the company, please visit http://www.dreyersinc.com. The Starbucks trademark is owned by Starbucks U.S. Brands, LLC and is licensed to the Starbucks Ice Cream Partnership, a joint venture partnership between Dreyer's and Starbucks Holding Company. In the U.S. the Haagen-Dazs trademark is sub-licensed to Dreyer's by Nestle.


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SOURCE EDY'S
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