SAN FRANCISCO, Aug. 31 /PRNewswire/ -- Expert Communications, Inc. (ECI), a full-service direct marketing agency staffed with seasoned marketing professionals and a division of Omnicom's STAR Marketing (www.starmsgroup.com), has appointed Robin Raff to the position of Director of Strategy for their growing healthcare practice, ECI Healthcare (www.ecihealthcare.com). Raff reports directly to ECI CEO and President Bara Oscodar.
In her new role, Raff is responsible for developing marketing strategy for ECI Healthcare's clients in order to help them reach and exceed their business objectives.
Raff's background includes senior level positions at major worldwide advertising agencies where she provided integrated strategic solutions for healthcare clients that included: Blue Cross and Blue Shield plans throughout the country, HealthNet, Searle Pharmaceutical, Hartford Long-term Care, Miracle Ear, SCI, Express Scripts, Targis Solutions, and American Academy of Audiology.
In addition to Robin's expertise in healthcare, she has in-depth knowledge of the baby boomer and mature market segments. She ran a successful healthcare marketing consultancy for many years with an expertise in targeting the 50+ target segment, working with clients such as: LifeMasters Disease Management, Resolution Health, GE Financial Long-term Care, California Department of Health Services, DestinationRx, UnitedHealthcare, Essilor of America, and CVS/Caremark, Inc.
"ECI Healthcare has a proven track record of creating successful campaigns for healthcare brands," said Bara Oscodar. "Robin's background and experience make her a natural fit for our healthcare practice. As she becomes more involved with our clients, we look forward to seeing the results her strategies will generate."
ECI Healthcare is a division of Expert Communications, Inc. (ECI), a direct marketing agency offering full-service support in all areas of the communication process -- with special emphasis on customer acquisition and retention in highly regulated industries such as healthcare, financial services and telecommunications. ECI is comprised of senior advertising professionals in account services, production, creative and database marketing and offers comprehensive in-house database resources. ECI was founded in 1995 by industry veterans Bara Oscodar and Colleen Cramsie; it was acquired by Omnicom and incorporated into STAR Marketing in 2007.
About STAR Marketing:
STAR Marketing Group (www.starmsgroup.com), a division of Omnicom Group Inc., is a network of customer experience management agencies and specialist services including CRM, interactive, direct, digital, and search media, analytics, teleservices, email, strategic consulting, and process improvement.
Matthew Caldecutt / Gina Preoteasa Trylon SMR 212/725-2295 firstname.lastname@example.org / email@example.com
|SOURCE Expert Communications, Inc.|
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