Navigation Links
E-mail design pays off
Date:4/4/2008

m" The Heidelberg researchers found no specific recommendations in relevant literature and thus decided to scientifically investigate this issue on their own.

At an interval of six months, an e-mail on new functions of the electronic pharmaceutical advisory, namely, a warning on interaction between pharmaceuticals and an excipient for the selection of medication during pregnancy was sent to all of the approximately 6,500 addresses of the Heidelberg University Hospital. We sent the e-mails in five formats with identical contents. Forty percent of the users received them in pure text format (Times New Roman or Courier, pictures 4 and 2), twenty percent in Arial shadow (picture 3), and twenty percent each as a graphic design or animated e-mail (pictures 5 and 1), each with a click button, reports Jens Kaltschmidt, software specialist in the Department of Internal Medicine VI.

Suitable fonts increase legibility and attractiveness

After the two postings, a total of 21.1 and 23.5 percent of the recipients opened the link a comparably high percentage, as is known from other studies. Graphically designed e-mails were clearly more successful than simple text e-mails; they were opened by a maximum of 32 percent of users, the animated ones less often than the static graphic e-mails. In particular, legibility and attractive design are rewarded, says Jens Kaltschmidt. A simple trick can be very effective switching from a rather old-fashioned font such as Courier to Times moved 73 percent more users to access the information in the link.


'/>"/>

Contact: Dr. Annette Tuffs
annette.tuffs@med.uni-heidelberg.de
49-622-156-4536
University Hospital Heidelberg
Source:Eurekalert

Page: 1 2

Related medicine news :

1. E-mails Improve Patient-Surgeon Communication
2. Statement from Eli Lilly and Company: Response to Todays New York Times Article, Lilly E-Mail Discussed Off-Label Drug Use
3. MSU engineering team designs innovative medical device
4. UCLA study identifies designer estrogen as potential MS drug
5. Implantable device designed to detect, stop seizures under study at MCG
6. Smith & Nephew Endoscopys KINSA(R) RC Suture Anchor Designed for Secure Repair of Rotator Cuff Injuries
7. Design Resource Extends Support for Orthopaedic and Cardiovascular Devices
8. Bullying Prevention Institute Designed to Empower Change in Schools
9. Smilebox and Lifetime Television Promote Breast Cancer Awareness With Multimedia Designs for Sending Mammogram Reminders and Celebrating Courage
10. Lafley Tells Shareholders That P&G is Designed to Grow
11. Independence Blue Cross Announces No Pay Getaway Promotion Designed to Encourage Healthy Behaviors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/30/2014)... The Technology Association of Georgia in collaboration ... today issued its final call for applications and nominations ... have until August 29th 2014 to be considered for ... by the Excalibur Judging Committee. Companies selected as semi-finalists ... for interviewing process. , The TAG Excalibur Awards ...
(Date:7/30/2014)... The American Telemedicine Association (ATA) today ... (R-MS) and Roger Wicker (R-MS) for their efforts ... Medicare, Medicaid and Federal Communications Commission programs. , ... the Telehealth Enhancement Act as S. 2662, a ... introduced by Rep. Gregg Harper (R-MS) which already ...
(Date:7/30/2014)... 2014 Deep Research Report ... a professional and in-depth research report on ... basic Chitosan information, including Chitosan definition, classification, ... as industry overview. This research covers international ... well as global industry analysis covering macroeconomic ...
(Date:7/30/2014)... --,Although the vast majority of kids with autism have ... differently from children who have trouble processing sensory stimuli, ... can be overly sensitive to sound, sight and touch. ... a lack of concentration. Complicating matters, some kids ... have trouble tolerating loud noises, like a vacuum. Others ...
(Date:7/30/2014)... 30, 2014 Everyone knows that the internet ... everyone. Whether people are looking for something to buy, trying ... dentist, the internet is pretty much always going to be ... in Lauderdale Florida is so happy to announce the launch ... presence into the modern age. Whether a person wants to ...
Breaking Medicine News(10 mins):Health News:Last Call for TAG 2014 Excalibur Awards Nominations and Applications 2Health News:Last Call for TAG 2014 Excalibur Awards Nominations and Applications 3Health News:ATA Applauds Senators’ Push for Federal Telemedicine Improvements 2Health News:Chitosan Market & Sialic Acid Industry Research Analysis for World, China Regions Available at DeepResearchReports.com 2Health News:Chitosan Market & Sialic Acid Industry Research Analysis for World, China Regions Available at DeepResearchReports.com 3Health News:Chitosan Market & Sialic Acid Industry Research Analysis for World, China Regions Available at DeepResearchReports.com 4Health News:Different Areas of Brain Affected in Autism, Sensory Disorders 2Health News:Different Areas of Brain Affected in Autism, Sensory Disorders 3Health News:Sierra Dental Releases New Website For Fort Lauderdale Residents 2
... , ... VP for Healthcare Industry , ... Dayton, OH (Vocus) September 28, 2009 -- Sogeti, a leading international provider of professional IT ... Healthcare to further the industry expertise that it provides to clients., , ,With ...
... them, survey shows , MONDAY, Sept. 28 (HealthDay News) -- ... the growth charts widely used in pediatrician,s offices, but many ... a new survey shows. , About 85 percent of parents ... and correctly identify that the point corresponded to the child,s ...
... Life Care Centers ... 21., at its headquarters in Cleveland, Tenn. , ... Cleveland, Tenn. (Vocus) September 28, 2009 -- Life Care Centers of America ... its headquarters in Cleveland, Tenn., , ,The Chairman,s Award for outstanding commitment to excellence went ...
... ... a medical conference offered by the American Academy of Environmental Medicine in Phoenix, Arizona, October ... ... allergies have risen 24% among children under 5 years of age and 19% among children ...
... the number of women opting for surgery to remove the healthy ... a lack of evidence that the surgery can improve survival. The ... choose to have both breasts removed because of a strong family ... and has changed little in the last decade. The study appears ...
... Take precautions to avoid falls, strains and sprains, experts ... health and safety precautions when raking leaves, cleaning gutters ... according to the American Academy of Orthopaedic Surgeons (AAOS). ... the autumn season, and it often takes a toll ...
Cached Medicine News:Health News:Sogeti USA Grows to Ensure Industry Expertise for Clients 2Health News:Sogeti USA Grows to Ensure Industry Expertise for Clients 3Health News:Children's Growth Charts Don't Measure Up With Parents 2Health News:Children's Growth Charts Don't Measure Up With Parents 3Health News:Life Care Centers of America Awards Excellence 2Health News:Life Care Centers of America Awards Excellence 3Health News:Body Under Siege: Inflammation and Autoimmunity Conference Offered to Physicians 2Health News:Body Under Siege: Inflammation and Autoimmunity Conference Offered to Physicians 3Health News:Body Under Siege: Inflammation and Autoimmunity Conference Offered to Physicians 4Health News:More women choosing to remove healthy breast after cancer diagnosis 2Health News:Autumn Chores Often Hazardous 2
(Date:7/30/2014)... July 30, 2014   Bluegrass Vascular Technologies ... innovating lifesaving devices and methods for vascular access, ... Series A financing, which was led by ... deal will allow Bluegrass Vascular to obtain CE ... enhance manufacturing capabilities, and proceed with US regulatory ...
(Date:7/30/2014)... Nev. , July 30, 2014  PDL BioPharma, ... that company management will participate in the Jefferies 2014 ... , Massachusetts. The conference will occur on August 6, ... PDL BioPharma, Inc. PDL BioPharma manages a ... its Queen et al. antibody humanization patents and license ...
(Date:7/30/2014)... 30. Juli 2014 Die Apex ... Anbieter im Bereich Atemtherapie- und Druckzonenprodukte, gibt ... München in Deutschland anfechten werden. Dieses hat ... ein Patent von ResMed verletze. Apex weist ... Ländern gegen verschiedene Patente von ResMed Anfechtungen ...
Breaking Medicine Technology:Bluegrass Vascular Technologies Raises $4.5M Series A Financing Led By Targeted Technology Funds 2PDL BioPharma to Participate in Jefferies 2014 Boston Healthcare Summit 2Apex setzt seinen Kampf gegen Patente für einen freien Wettbewerb fort 2Apex setzt seinen Kampf gegen Patente für einen freien Wettbewerb fort 3
... and Potentially Suited for Once,Daily Administration, PRINCETON, ... an innovator in the discovery and development ... results,from the initial Phase 1 clinical trial ... for the treatment of hypertension,and diabetic nephropathy. ...
... for potential combination,therapies and details of N3/4A ... April 11, 2007 /PRNewswire-FirstCall/ --,InterMune, Inc. announced ... vitro experiments concerning its HCV protease inhibitor,ITMN-191, ... at the 42nd,Annual Meeting of the European ...
Cached Medicine Technology:Pharmacopeia Announces Positive Results from Initial DARA Clinical,Trial 2Pharmacopeia Announces Positive Results from Initial DARA Clinical,Trial 3Pharmacopeia Announces Positive Results from Initial DARA Clinical,Trial 4Pharmacopeia Announces Positive Results from Initial DARA Clinical,Trial 5InterMune Presents Research on ITMN-191 in Hepatitis C at EASL,Annual Meeting 2InterMune Presents Research on ITMN-191 in Hepatitis C at EASL,Annual Meeting 3InterMune Presents Research on ITMN-191 in Hepatitis C at EASL,Annual Meeting 4
... LMA ™ Airway., ,The LMA ... which allows it to be positioned ... maintaining a good seal. This makes ... dental surgery, or other procedures where ...
... The Intubating LMA™ Airway. , ... or unexpected difficult airway, the LMA Fastrach™ ... without moving the head or neck. The ... attempts. , ,Selected by emergency teams ...
... Most Versatile LMA™ Airway., ,The LMA ... The double cuff design enables seal pressures ... achieved. The drain tube separates the alimentary ... the flexible airway tube, enable longer periods ...
... As experts in the ... Portex can offer an integrated ... management requirements. The single-use Portex ... an important addition to this ...
Medicine Products: