Navigation Links
E-mail design pays off
Date:4/4/2008

If you want your e-mails to be read and the Internet links included in them opened, you have to pay attention to design. Design pays off! Recipients are more likely to access the information offered if the e-mails are designed attractively. This also applies to important medical information sent to a large user group.

This is the conclusion reached in a study conducted at the Department of Clinical Pharmacology and Pharmacoepidemiology of Heidelberg University Hospital. The researchers determined that information on prescribing medication was used more often when it was not sent simply as a text e-mail with a link, but included graphic design elements as well, which however, should not be animated. The choice of an aesthetically pleasing font (Times instead of Courier) also had a positive effect. The study has now been published in the Journal of the American Medical Informatics Association.

New developments from the pharmaceutical advisory AiDKlinik are now sent by e-mail

The electronic pharmaceutical advisory AiDKlinik, developed by the Department of Internal Medicine VI, Clinical Pharmacology, has been in use at Heidelberg University Hospital since 2003. More than 6,500 employees of the clinic can access comprehensive information on all commonly used drugs and their recommended dosages from their computer. New developments of the system such as the integration of discount agreements, inclusion of warnings on intolerance of infusion solutions, or searches for allergenic excipients are communicated to all users on a regular basis.

We naturally are very interested in having this information actually reach the user. In view of the flood of e-mails, this is becoming increasingly difficult, explained Professor Dr. Walter E. Haefeli, Medical Director of the Department of Internal Medicine VI at Heidelberg University Hospital. But how should an e-mail be designed so that it is read and not just ignored or deleted as spam" The Heidelberg researchers found no specific recommendations in relevant literature and thus decided to scientifically investigate this issue on their own.

At an interval of six months, an e-mail on new functions of the electronic pharmaceutical advisory, namely, a warning on interaction between pharmaceuticals and an excipient for the selection of medication during pregnancy was sent to all of the approximately 6,500 addresses of the Heidelberg University Hospital. We sent the e-mails in five formats with identical contents. Forty percent of the users received them in pure text format (Times New Roman or Courier, pictures 4 and 2), twenty percent in Arial shadow (picture 3), and twenty percent each as a graphic design or animated e-mail (pictures 5 and 1), each with a click button, reports Jens Kaltschmidt, software specialist in the Department of Internal Medicine VI.

Suitable fonts increase legibility and attractiveness

After the two postings, a total of 21.1 and 23.5 percent of the recipients opened the link a comparably high percentage, as is known from other studies. Graphically designed e-mails were clearly more successful than simple text e-mails; they were opened by a maximum of 32 percent of users, the animated ones less often than the static graphic e-mails. In particular, legibility and attractive design are rewarded, says Jens Kaltschmidt. A simple trick can be very effective switching from a rather old-fashioned font such as Courier to Times moved 73 percent more users to access the information in the link.


'/>"/>

Contact: Dr. Annette Tuffs
annette.tuffs@med.uni-heidelberg.de
49-622-156-4536
University Hospital Heidelberg
Source:Eurekalert

Related medicine news :

1. E-mails Improve Patient-Surgeon Communication
2. Statement from Eli Lilly and Company: Response to Todays New York Times Article, Lilly E-Mail Discussed Off-Label Drug Use
3. MSU engineering team designs innovative medical device
4. UCLA study identifies designer estrogen as potential MS drug
5. Implantable device designed to detect, stop seizures under study at MCG
6. Smith & Nephew Endoscopys KINSA(R) RC Suture Anchor Designed for Secure Repair of Rotator Cuff Injuries
7. Design Resource Extends Support for Orthopaedic and Cardiovascular Devices
8. Bullying Prevention Institute Designed to Empower Change in Schools
9. Smilebox and Lifetime Television Promote Breast Cancer Awareness With Multimedia Designs for Sending Mammogram Reminders and Celebrating Courage
10. Lafley Tells Shareholders That P&G is Designed to Grow
11. Independence Blue Cross Announces No Pay Getaway Promotion Designed to Encourage Healthy Behaviors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/27/2016)... ... 27, 2016 , ... An educational campaign aimed at everyone ... courtesy of awareness-driven celebrities and thought leaders. It also provides insight to the ... leaders such as Bioness. , As patients feel increasingly concerned about the ...
(Date:5/27/2016)... ... May 27, 2016 , ... Aimed at nurses and ... stories, which come courtesy of leaders in the nursing and health care industry. It ... advocates and associations—namely Abilene Christian University. , As the nursing industry is coming ...
(Date:5/26/2016)... ... ... There are many ways to cook a hot dog, but new research commissioned ... dogs straight off the grill. Of the 90 percent of Americans who say they ... hot dog, far outpacing other cooking methods such as steaming (12 percent), microwaving (9 ...
(Date:5/26/2016)... ... May 26, 2016 , ... ... (IP) to its specialty academic programs. , Answering to the increasing demand for ... programs in health law, and environmental and land use law. ,  , “The ...
(Date:5/26/2016)... ... May 26, 2016 , ... Cardiac arrhythmia is ... impact on long-term patient survival, reports a team of UPMC researchers in the ... in the Journal of Thoracic and Cardiovascular Surgery, provide critical information that will ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... , May 25, 2016 MedDay, ... disorders, announces that an oral presentation entitled "High doses of ... MS-SPI trial" will be given by Professor Ayman Tourbah ... 2nd Congress of the European Academy of Neurology (EAN) in ... and related disorders 3" will take place on Sunday, 29 ...
(Date:5/24/2016)... -- Cirujanos holandeses han puesto en marcha ... a compartir sus mejores prácticas por el mundo y ... de Europa, África, Asia y ... que combina la transmisión en vivo con mensajería instantánea ... Educación   "Imagine un médico de Medicines sans ...
(Date:5/24/2016)... May 24, 2016 ARANZ Medical ... the healthcare sector, has been named the Coretex Hi-Tech Emerging ... 2016. Dr Bruce Davey , CEO of ... team.  It,s really good to be recognised for the work ... products are used in 35 countries around the world from ...
Breaking Medicine Technology: