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E-mail design pays off
Date:4/4/2008

If you want your e-mails to be read and the Internet links included in them opened, you have to pay attention to design. Design pays off! Recipients are more likely to access the information offered if the e-mails are designed attractively. This also applies to important medical information sent to a large user group.

This is the conclusion reached in a study conducted at the Department of Clinical Pharmacology and Pharmacoepidemiology of Heidelberg University Hospital. The researchers determined that information on prescribing medication was used more often when it was not sent simply as a text e-mail with a link, but included graphic design elements as well, which however, should not be animated. The choice of an aesthetically pleasing font (Times instead of Courier) also had a positive effect. The study has now been published in the Journal of the American Medical Informatics Association.

New developments from the pharmaceutical advisory AiDKlinik are now sent by e-mail

The electronic pharmaceutical advisory AiDKlinik, developed by the Department of Internal Medicine VI, Clinical Pharmacology, has been in use at Heidelberg University Hospital since 2003. More than 6,500 employees of the clinic can access comprehensive information on all commonly used drugs and their recommended dosages from their computer. New developments of the system such as the integration of discount agreements, inclusion of warnings on intolerance of infusion solutions, or searches for allergenic excipients are communicated to all users on a regular basis.

We naturally are very interested in having this information actually reach the user. In view of the flood of e-mails, this is becoming increasingly difficult, explained Professor Dr. Walter E. Haefeli, Medical Director of the Department of Internal Medicine VI at Heidelberg University Hospital. But how should an e-mail be designed so that it is read and not just ignored or deleted as spa
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Contact: Dr. Annette Tuffs
annette.tuffs@med.uni-heidelberg.de
49-622-156-4536
University Hospital Heidelberg
Source:Eurekalert

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