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E-cigs heavily marketed on Twitter, study finds
Date:6/17/2014

tems," said Huang. Unlike Facebook and some other platforms where one can set privacy controls, all information on Twitter is accessible to anyone.

Previous research has demonstrated rapid growth in use and awareness of e-cigarettes among adults and youth in recent years. However, there is limited evidence related to the products' long-term health impact, efficacy in smoking cessation or role as a "gateway" to other tobacco products.

"We know very little about what these products are made of and what kind of chemicals are in the e-juice," Huang said.

The study did not look at who was exposed to the messages, but it is known that Twitter users are primarily young adults (30 percent ages 18-29) and African American (27 percent) or Latino (28 percent).

"Given the substantial youth presence on social media, the marketing of e-cigarettes on those platforms may entice non-smokers youth in particular to experiment with and initiate e-cigarette use," write the authors.


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Contact: Sherri McGinnis Gonzalez
smcginn@uic.edu
312-996-8277
University of Illinois at Chicago
Source:Eurekalert

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