Navigation Links
E-cigs heavily marketed on Twitter, study finds

E-cigarettes, also known as vaping pens or e-hookas, are commonly advertised on Twitter and the tweets often link to commercial websites promoting e-cig use, according to University of Illinois at Chicago researchers.

The study, published as a special supplement in the July 2014 issue of Tobacco Control released online June 16, has implications for future FDA regulations on the marketing of e-cigarettes and related products.

"There's this whole wild west of social media platforms Facebook, Twitter and Instagram and the FDA has no way to track what's happening in those platforms," said Jidong Huang, senior research scientist at UIC's Institute for Health Research and Policy and lead author of the study.

While advertising for conventional cigarettes has long been prohibited, e-cigarettes are advertised routinely in traditional media (print, television and radio) and social media.

The researchers collected tweets and metadata related to e-cigarettes during a two month period in 2012. Using novel statistical methodology and carefully chosen keywords, they captured more than 70,000 tweets related to e-cigs.

Among those 70,000 tweets, nearly 90 percent were commercial tweets and only 10 percent were 'organic,' or individual consumer opinions. Fully 94 percent of the commercial tweets included a website link, while only 11 percent of the organic tweets did.

Of the commercial tweets, 11 percent mentioned quitting smoking, and more than one-third offered coupons or discounts to purchase e-cig products.

Although only 11 percent of commercial tweets referenced smoking cessation, the absolute number is significant, Huang said, if considered over longer timeframes than the two months of the study.

Twitter is the second-largest search engine after Google.

"If kids or youth search for 'vaping pen' or 'e-cig' on Twitter, they will get links to commercial sites where they can purchase these items," said Huang. Unlike Facebook and some other platforms where one can set privacy controls, all information on Twitter is accessible to anyone.

Previous research has demonstrated rapid growth in use and awareness of e-cigarettes among adults and youth in recent years. However, there is limited evidence related to the products' long-term health impact, efficacy in smoking cessation or role as a "gateway" to other tobacco products.

"We know very little about what these products are made of and what kind of chemicals are in the e-juice," Huang said.

The study did not look at who was exposed to the messages, but it is known that Twitter users are primarily young adults (30 percent ages 18-29) and African American (27 percent) or Latino (28 percent).

"Given the substantial youth presence on social media, the marketing of e-cigarettes on those platforms may entice non-smokers youth in particular to experiment with and initiate e-cigarette use," write the authors.

Contact: Sherri McGinnis Gonzalez
University of Illinois at Chicago

Related medicine news :

1. Survey shows breakthrough medical research relies heavily on NIH funding
2. New evidence suggests impulsive adolescents more likely to drink heavily
3. Stimulant marketed as natural in sports supplement actually of synthetic origin
4. Through The Use Of Twitter, EverSmoke, A Popular Electronic Cigarettes Company, Is Encouraging Fans to Finish the Hashtag #iPlanToBe With What They Plan to Be
5. Peer-review science is taking off on Twitter, but who is tweeting what and why?
6. Study Suggests Vaccine May Help Kids With Brain Cancer
7. Study reveals how cancer drug causes diabetic-like state
8. Coffee Drinking in Pregnancy Wont Lead to Sleepless Baby: Study
9. Lower GI problems plague many with rheumatoid arthritis, Mayo Clinic study finds
10. Veggies Like Broccoli, Cabbage May Help Fight Breast Cancer: Study
11. No Added Cancer Risk From Hip Replacement Materials: Study
Post Your Comments:
(Date:6/27/2016)... ... June 27, 2016 , ... ... patient payment industry today announced its strategic partnership with Connance, a healthcare ... , The two companies’ proven, proprietary technology combine to provide health systems, ...
(Date:6/26/2016)... ... 26, 2016 , ... Pixel Film Studios Released ProSlice Levels, a Media Slicing ... their videos a whole new perspective by using the title layers in ProSlice ... , ProSlice Levels contains over 30 Different presets to choose from. FCPX ...
(Date:6/25/2016)... ... June 25, 2016 , ... Austin residents seeking Mohs surgery services, can now ... and to Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings ... The selective fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the ...
(Date:6/25/2016)... ... 25, 2016 , ... Dr. Calvin Johnson has dedicated his ... implemented orthobiologic procedures as a method for treating his patients. The procedure is ... to perform the treatment. Orthobiologics are substances that orthopaedic surgeons use to help ...
(Date:6/24/2016)... ... ... June 19, 2016 is World Sickle Cell Observance Day. In an effort to ... treatments, Serenity Recovery Center of Marne, Michigan, has issued a pain management ... (SCD) is a disorder of the red blood cells, which can cause episodes of ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, ... Board will take whatever measures required to build a ... stock which is currently listed on the OTC Markets-pink ... Company Chairman and CEO, "We are seeing an anomaly ... to understand, not only by the Company, but shareholders ...
(Date:6/24/2016)... 24, 2016  Global Blood Therapeutics, Inc. (GBT) (NASDAQ: ... novel therapeutics for the treatment of grievous blood-based ... closing of its previously announced underwritten public offering ... public offering price of $18.75 per share. All ... by GBT. GBT estimates net proceeds from the ...
(Date:6/24/2016)... , June 24, 2016 The Academy ... of recommendations that would allow biopharmaceutical companies ... with entities that make formulary and coverage decisions, a ... "value" of new medicines. The recommendations address ... not appear on the drug label, a prohibition that ...
Breaking Medicine Technology: