Navigation Links
E-cigs heavily marketed on Twitter, study finds
Date:6/17/2014

E-cigarettes, also known as vaping pens or e-hookas, are commonly advertised on Twitter and the tweets often link to commercial websites promoting e-cig use, according to University of Illinois at Chicago researchers.

The study, published as a special supplement in the July 2014 issue of Tobacco Control released online June 16, has implications for future FDA regulations on the marketing of e-cigarettes and related products.

"There's this whole wild west of social media platforms Facebook, Twitter and Instagram and the FDA has no way to track what's happening in those platforms," said Jidong Huang, senior research scientist at UIC's Institute for Health Research and Policy and lead author of the study.

While advertising for conventional cigarettes has long been prohibited, e-cigarettes are advertised routinely in traditional media (print, television and radio) and social media.

The researchers collected tweets and metadata related to e-cigarettes during a two month period in 2012. Using novel statistical methodology and carefully chosen keywords, they captured more than 70,000 tweets related to e-cigs.

Among those 70,000 tweets, nearly 90 percent were commercial tweets and only 10 percent were 'organic,' or individual consumer opinions. Fully 94 percent of the commercial tweets included a website link, while only 11 percent of the organic tweets did.

Of the commercial tweets, 11 percent mentioned quitting smoking, and more than one-third offered coupons or discounts to purchase e-cig products.

Although only 11 percent of commercial tweets referenced smoking cessation, the absolute number is significant, Huang said, if considered over longer timeframes than the two months of the study.

Twitter is the second-largest search engine after Google.

"If kids or youth search for 'vaping pen' or 'e-cig' on Twitter, they will get links to commercial sites where they can purchase these items," said Huang. Unlike Facebook and some other platforms where one can set privacy controls, all information on Twitter is accessible to anyone.

Previous research has demonstrated rapid growth in use and awareness of e-cigarettes among adults and youth in recent years. However, there is limited evidence related to the products' long-term health impact, efficacy in smoking cessation or role as a "gateway" to other tobacco products.

"We know very little about what these products are made of and what kind of chemicals are in the e-juice," Huang said.

The study did not look at who was exposed to the messages, but it is known that Twitter users are primarily young adults (30 percent ages 18-29) and African American (27 percent) or Latino (28 percent).

"Given the substantial youth presence on social media, the marketing of e-cigarettes on those platforms may entice non-smokers youth in particular to experiment with and initiate e-cigarette use," write the authors.


'/>"/>
Contact: Sherri McGinnis Gonzalez
smcginn@uic.edu
312-996-8277
University of Illinois at Chicago
Source:Eurekalert

Related medicine news :

1. Survey shows breakthrough medical research relies heavily on NIH funding
2. New evidence suggests impulsive adolescents more likely to drink heavily
3. Stimulant marketed as natural in sports supplement actually of synthetic origin
4. Through The Use Of Twitter, EverSmoke, A Popular Electronic Cigarettes Company, Is Encouraging Fans to Finish the Hashtag #iPlanToBe With What They Plan to Be
5. Peer-review science is taking off on Twitter, but who is tweeting what and why?
6. Study Suggests Vaccine May Help Kids With Brain Cancer
7. Study reveals how cancer drug causes diabetic-like state
8. Coffee Drinking in Pregnancy Wont Lead to Sleepless Baby: Study
9. Lower GI problems plague many with rheumatoid arthritis, Mayo Clinic study finds
10. Veggies Like Broccoli, Cabbage May Help Fight Breast Cancer: Study
11. No Added Cancer Risk From Hip Replacement Materials: Study
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/30/2017)... ... March 30, 2017 , ... AudioEducator, ... conference “ Preventing Hospital Readmissions Through Discharge Planning ” with noted expert Sue ... ET. This conference discusses strategies to prevent readmissions in light of the most ...
(Date:3/29/2017)... ... 29, 2017 , ... During the last week of March, Chad Kawa, MD ... individuals in the local community. , Colon cancer is the second leading cause ... cancer while it is small, confined and easier to treat. If you are 50 ...
(Date:3/29/2017)... San Diego, CA (PRWEB) , ... March 29, 2017 , ... ... meningiomas(1,2), and up to 300,000 people each year develop other types of metastatic brain ... spread quickly throughout the brain(3). As efforts focus on finding more effective treatment options, ...
(Date:3/29/2017)... ... March 29, 2017 , ... Full Contact K9, an Atlanta-based ... Pet Protect Law that assists dog owners in creating legally-enforceable pet trusts for ... taking the natural next step to protect their new companion. Says Evan Dunbar, CEO ...
(Date:3/29/2017)... ... March 30, 2017 , ... CHARM CITY RUN WELCOMES MERCY MEDICAL ... that Mercy Medical Center will serve as the official title sponsor of the Baltimore ... June 25, 2017, thousands of women will walk or run the course around the ...
Breaking Medicine News(10 mins):
(Date:3/30/2017)... March 30, 2017  Lannett Company, Inc. (NYSE: ... made a $25 million payment against its existing revolving ... combined with the $75 million payment we made earlier ... million in annualized cash interest expense, at current rates" ... Lannett.  "Our business is solid and we continue to ...
(Date:3/30/2017)... Revenue Prospects by Product Type (Metered Dose ... Geography Respiratory Inhalers - our new study reveals trends, ... market heading? If you are involved in this sector you must ... the potential revenues streams to 2027, assessing data, trends, opportunities and ... ...
(Date:3/30/2017)... 30, 2017  Purcell Julie & Lefkowitz LLP, a class ... a potential breach of fiduciary duty claim involving the board ... ). If you are a shareholder of ... this investigation, free of charge, please visit us at: ... http://pjlfirm.com/synergy-pharmaceuticals-inc/ ...
Breaking Medicine Technology: