Navigation Links
E-cigs heavily marketed on Twitter, study finds
Date:6/17/2014

E-cigarettes, also known as vaping pens or e-hookas, are commonly advertised on Twitter and the tweets often link to commercial websites promoting e-cig use, according to University of Illinois at Chicago researchers.

The study, published as a special supplement in the July 2014 issue of Tobacco Control released online June 16, has implications for future FDA regulations on the marketing of e-cigarettes and related products.

"There's this whole wild west of social media platforms Facebook, Twitter and Instagram and the FDA has no way to track what's happening in those platforms," said Jidong Huang, senior research scientist at UIC's Institute for Health Research and Policy and lead author of the study.

While advertising for conventional cigarettes has long been prohibited, e-cigarettes are advertised routinely in traditional media (print, television and radio) and social media.

The researchers collected tweets and metadata related to e-cigarettes during a two month period in 2012. Using novel statistical methodology and carefully chosen keywords, they captured more than 70,000 tweets related to e-cigs.

Among those 70,000 tweets, nearly 90 percent were commercial tweets and only 10 percent were 'organic,' or individual consumer opinions. Fully 94 percent of the commercial tweets included a website link, while only 11 percent of the organic tweets did.

Of the commercial tweets, 11 percent mentioned quitting smoking, and more than one-third offered coupons or discounts to purchase e-cig products.

Although only 11 percent of commercial tweets referenced smoking cessation, the absolute number is significant, Huang said, if considered over longer timeframes than the two months of the study.

Twitter is the second-largest search engine after Google.

"If kids or youth search for 'vaping pen' or 'e-cig' on Twitter, they will get links to commercial sites where they can purchase these items," said Huang. Unlike Facebook and some other platforms where one can set privacy controls, all information on Twitter is accessible to anyone.

Previous research has demonstrated rapid growth in use and awareness of e-cigarettes among adults and youth in recent years. However, there is limited evidence related to the products' long-term health impact, efficacy in smoking cessation or role as a "gateway" to other tobacco products.

"We know very little about what these products are made of and what kind of chemicals are in the e-juice," Huang said.

The study did not look at who was exposed to the messages, but it is known that Twitter users are primarily young adults (30 percent ages 18-29) and African American (27 percent) or Latino (28 percent).

"Given the substantial youth presence on social media, the marketing of e-cigarettes on those platforms may entice non-smokers youth in particular to experiment with and initiate e-cigarette use," write the authors.


'/>"/>
Contact: Sherri McGinnis Gonzalez
smcginn@uic.edu
312-996-8277
University of Illinois at Chicago
Source:Eurekalert

Related medicine news :

1. Survey shows breakthrough medical research relies heavily on NIH funding
2. New evidence suggests impulsive adolescents more likely to drink heavily
3. Stimulant marketed as natural in sports supplement actually of synthetic origin
4. Through The Use Of Twitter, EverSmoke, A Popular Electronic Cigarettes Company, Is Encouraging Fans to Finish the Hashtag #iPlanToBe With What They Plan to Be
5. Peer-review science is taking off on Twitter, but who is tweeting what and why?
6. Study Suggests Vaccine May Help Kids With Brain Cancer
7. Study reveals how cancer drug causes diabetic-like state
8. Coffee Drinking in Pregnancy Wont Lead to Sleepless Baby: Study
9. Lower GI problems plague many with rheumatoid arthritis, Mayo Clinic study finds
10. Veggies Like Broccoli, Cabbage May Help Fight Breast Cancer: Study
11. No Added Cancer Risk From Hip Replacement Materials: Study
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... ... February 08, 2016 , ... If you are feeling that ... you are not alone. According to the Center for Disease Control and Prevention (CDC), ... 2 diabetes and certain types of cancer, some of the leading causes of preventable ...
(Date:2/8/2016)... Francisco, CA (PRWEB) , ... February 08, 2016 , ... ... raise $792,000 to help combat pancreatic cancer. , Gary D. Radine, who recently retired ... also was the American Cancer Society’s 2015 CEO of the Year , helped ...
(Date:2/8/2016)... ... , ... Discover the Rocky Mountain region’s longest running and impressive garden and ... also get to see the most incredible gardens and home improvement experts that attend ... Colorado Convention Center - 700 14th St. Denver CO, is an exciting event that ...
(Date:2/8/2016)... ... February 08, 2016 , ... Guruji Mahendra Kumar Trivedi is ... 11th, 2016 in honor of his birthday on February 10th. During this time, ... Trivedi is known by over 250,000 people from over 40 different countries as an ...
(Date:2/7/2016)... ... February 07, 2016 , ... HealthSmart Holdings, Inc. announced today ... the tools and information to lower the costs, and increase the impact of ... providing employee healthcare benefits by as much as 22%:, + Price and ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... Feb.8, 2016 Alzheimer Diagnostic Tests - ... Medical Devices sector report , "Alzheimer Diagnostic ... an overview of Alzheimer Diagnostic Tests currently in ... on the pipeline products with comparative analysis of ... report reviews major players involved in the pipeline ...
(Date:2/8/2016)... 2016 Cardiovascular Surgery Devices - Medical ... Medical Devices sector report, "Cardiovascular Surgery Devices - ... of Cardiovascular Surgery Devices currently in pipeline stage. ... The report provides comprehensive information on the pipeline ... various stages of development. The report reviews major ...
(Date:2/8/2016)... NEW YORK , Feb. 8, 2016 /PRNewswire/ ... market, today announces its first male sexual enhancement ... enhancement, EnduramenT combines proven ethnobotanicals with a patented ... of nitric oxide, the chemical compound responsible for ... Forgoing the ...
Breaking Medicine Technology: