Navigation Links
Dynamic Search Established New Community of White Hat Ethical Web Marketers

Phoenix, AZ (PRWEB) May 30, 2013

Web Ethics is essentially a community made up of different website owners who have decided to work together in the hope of diminishing certain non-ethical techniques employed by some businesses. These techniques, often known as ‘black hat’, do not abide by the rules of search engines, and are used to aggressively acquire higher ranking as possible; instead of focusing on the human users. Web Ethics calls for companies to join them in their quest for a cleaner and spam-free internet and to utilize methods of web-marketing that are creative and genuine.

Some of the techniques used by ‘black hat’ marketers include the use of excessive word stuffing or ‘spamdexing’ in order for search engines to pick out certain keywords and assign the page a higher relevance in the search results. Such sites may be of a lower quality and contain content not necessarily written well, as they were not created with human readers in mind. If a website is caught out using these methods it will be penalized by the search engines and may also be shut down. Despite this, there are many businesses out there still employing the use of unethical SEO methods.

In direct contrast, ethical SEO or ‘white hat’ web marketing focuses more on the target audience and completely follows the rules and regulations of the search engines. Use of organic search engine ranking techniques to gain popularity is key to ethical SEO; as well as having appropriate and good quality content that is written for human readers. Ultimately, if your efforts support the search engine’s aim - which is to deliver the most appropriate site suggestions to the user - then it is considered good marketing practice, and it is this commitment to quality content that the Web Ethics community wants to encourage all businesses to follow.

Dynamic Search, the company that initiated the Web Ethics community fully employs the use of ethical marketing techniques to successfully deliver results to their customers. Should another business adhere to ethical SEO, Dynamic Search encourages them to display the ‘We Support Web Ethics’ badge on their website; saying that “if you genuinely promote your business online then you deserve the recognition. You deserve to be part of a group that proudly showcases that they can be trusted and they operate their business ethically.”

Find out more about Web Ethics at:

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Genetically-engineered preclinical models predict pharmacodynamic response
2. Fast-acting enzymes with 2 fingers: Protein structurally and dynamically explained
3. Intellitec Solutions Acquires Pennsylvania Microsoft Dynamics Practice
4. Study: Dynamic new software improves care of aging brain
5. Intellitec Solutions Booth at HealthMEDX User Group to Feature Dynamics GP
6. AngioDynamics pledges $500,000 to Society of Interventional Radiology Foundation
7. Intellitec Solutions Launches Page for 30 Day Dynamics GP Trials
8. Seattle Holistic Practitioner- Dr. Kristen Allot of Dynamic Paths Is Interviewed By The Brashenomics Radio Talk Show
9. Julia Desmond Talks Deeksha Dynamics and 108 Insights to Empowerment in New Book
10. Dynamic Program Announced for Ninth Annual Spelman College Leadership and Women of Color Conference
11. Icahn School of Medicine at Mount Sinai Grants Exclusive License to Cellular Dynamics International for Development of a Cellular Therapy for Cardiac Muscles
Post Your Comments:
(Date:6/25/2016)... ... ... The temporary closing of Bruton Memorial Library on June 21 due to a possible lice ... overlooked aspect of head lice: the parasite’s ability to live away from a human host, ... a necessary one in the event that lice have simply gotten out of control. , ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin Johnson has dedicated ... has implemented orthobiologic procedures as a method for treating his patients. The procedure ... doctors to perform the treatment. Orthobiologics are substances that orthopaedic surgeons use to ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced ... feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, as a ... has released tools for healthy coping following a traumatic event. , Trauma sufferers tend ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Global law ... magazine’s 2016 Legal Elite. The attorneys chosen by their peers for this recognition are ... , Seven Greenberg Traurig Shareholders received special honors as members of this year’s Legal ...
(Date:6/24/2016)... , ... June 24, 2016 , ... People across the ... Genome magazine’s Code Talker Award, an essay contest in which patients and their families ... to be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... , June 24, 2016   Pulmatrix, Inc ., ... developing innovative inhaled drugs, announced today that it was ... Investments reconstituted its comprehensive set of U.S. and ... "This is an important milestone for Pulmatrix," said Chief ... shareholder awareness of our progress in developing drugs for ...
(Date:6/23/2016)... 2016 Any dentist who has made an implant ... process. Many of them do not even offer this as ... high laboratory costs involved. And those who ARE able to ... a high cost that the majority of today,s patients would ... Parsa Zadeh , founder of Dental Evolutions Inc. and inventor ...
(Date:6/23/2016)... June 23, 2016 Capricor ... ), a biotechnology company focused on the discovery, ... that patient enrollment in its ongoing randomized HOPE-Duchenne ... exceeded 50% of its 24-patient target. Capricor expects ... third quarter of 2016, and to report top ...
Breaking Medicine Technology: