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Dynamic Search Established New Community of White Hat Ethical Web Marketers

Phoenix, AZ (PRWEB) May 30, 2013

Web Ethics is essentially a community made up of different website owners who have decided to work together in the hope of diminishing certain non-ethical techniques employed by some businesses. These techniques, often known as ‘black hat’, do not abide by the rules of search engines, and are used to aggressively acquire higher ranking as possible; instead of focusing on the human users. Web Ethics calls for companies to join them in their quest for a cleaner and spam-free internet and to utilize methods of web-marketing that are creative and genuine.

Some of the techniques used by ‘black hat’ marketers include the use of excessive word stuffing or ‘spamdexing’ in order for search engines to pick out certain keywords and assign the page a higher relevance in the search results. Such sites may be of a lower quality and contain content not necessarily written well, as they were not created with human readers in mind. If a website is caught out using these methods it will be penalized by the search engines and may also be shut down. Despite this, there are many businesses out there still employing the use of unethical SEO methods.

In direct contrast, ethical SEO or ‘white hat’ web marketing focuses more on the target audience and completely follows the rules and regulations of the search engines. Use of organic search engine ranking techniques to gain popularity is key to ethical SEO; as well as having appropriate and good quality content that is written for human readers. Ultimately, if your efforts support the search engine’s aim - which is to deliver the most appropriate site suggestions to the user - then it is considered good marketing practice, and it is this commitment to quality content that the Web Ethics community wants to encourage all businesses to follow.

Dynamic Search, the company that initiated the Web Ethics community fully employs the use of ethical marketing techniques to successfully deliver results to their customers. Should another business adhere to ethical SEO, Dynamic Search encourages them to display the ‘We Support Web Ethics’ badge on their website; saying that “if you genuinely promote your business online then you deserve the recognition. You deserve to be part of a group that proudly showcases that they can be trusted and they operate their business ethically.”

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