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Durex(R) Launches Integrated Brand Campaign
Date:8/12/2009

The print will also be supported by banner ads which will drive consumers to www.thatsmypleasure.com. The site includes user-generated postcards and links to purchase Durex products on drugstore.com and the website sexualwellbeing.com.

Banner ads will appear on a variety of high traffic websites such as Comedy Central, CBS Sports, SpikeTV, Nerve as well as the online sites of print publications.

The 80-year-old Durex brand is the global leader in the condom market, which is doing quite well in these recessionary times. Saatchi & Saatchi Wellness just intends on giving it even more of a lift. So to speak.

About Saatchi & Saatchi Wellness

Under Jim Joseph's leadership, Saatchi & Saatchi Wellness (formerly Saatchi & Saatchi Consumer Health+Wellness) began a transformation in 2007 from an agency focused solely on healthcare advertising into a fully integrated wellness agency. The agency handles integrated marketing for clients along the entire wellness spectrum including Nexium, Ambien CR, Plavix, Durex, Frontline and Transitions, among others. The agency provides a full-range of marketing solutions including advertising, digital, direct, promotion and social marketing strategies. The agency was created to leverage the value of marketing wellness as a differentiator for healthcare, lifestyle, food and other brands. Saatchi & Saatchi Wellness is a unit of the Saatchi & Saatchi Healthcare Communications Group, part of the Publicis Healthcare Communications Group. For more information visit the agency's website at www.saatchiwellness.com, or its blog at www.saatchiwellness.blogspot.com.


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SOURCE Saatchi & Saatchi Wellness
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