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Duracell and Actress Abigail Breslin Search for Holiday Ambassadors

Five Child Ambassadors Will Win a Trip to New York City to Meet Breslin,

and to Spread Joy to Kids in Need During the Holidays

BETHEL, Conn., Oct. 19 /PRNewswire/ -- Duracell and actress Abigail Breslin today kicked off a nationwide search for Duracell Holiday Ambassadors to help "Power A Smile" this holiday season. The winning ambassadors will work alongside Breslin, best known for her Academy Award nominated role in "Little Miss Sunshine," to spread smiles and cheer to children in hospitals throughout the country and in their own communities.

Children between the ages of six and 15 are invited to participate via online and in-person casting calls. The online casting call will take place at from Oct. 19 through Nov. 10, 2007. To enter, parents can upload a video or photos of their children exhibiting that moment of excitement upon opening or powering up a gift for the first time.

"Countless toys come to life each holiday with the help of a small Duracell battery. This year, Duracell wants to power even more smiles around the country, especially in those places where smiles are needed most, such as children's hospitals," said Lynn Mepham, global marketing director, Duracell, The Procter & Gamble Company.

The winners will receive a trip to New York City to meet Breslin, a $500 shopping spree, Duracell batteries to power all of their holiday toys, and the chance to power smiles for less fortunate children this holiday season.

"At Duracell, we believe that all children should experience the elation of seeing a new toy power up for the first time," said Mepham. "That's why we are looking for happy and enthusiastic children between the ages of six and 15 to help bring that same feeling to others this holiday season."

Participants will be judged based on their most enthusiastic demonstration of excitement when opening or powering up a gift for the first time. Judges also will consider overall charisma, as well as suitability as a spokesperson for the event.

The judging panel will include Parenting magazine editor-in-chief Janet Chan, representatives from Duracell, as well as representatives from local and national children's hospitals. Duracell will choose five ambassadors in all - two winners will be selected through in-person casting calls in Dallas and Chicago; and three winners will be selected through a national online casting call from Oct. 19 through Nov. 10, 2007. Winners will be selected by Nov. 26, 2007.

Rules and Regulations

The Duracell Power A Smile Contest (the "Promotion" or "Contest") is offered only to individuals who are legal residents of the 50 United States or District of Columbia. The contest is only for children between the ages of six to 15 (as of date of participation) with the consent of a parent or legal guardian over the age of 18. Employees, officers and directors of The Procter & Gamble Company ("Procter & Gamble" or "Sponsor"), their respective parents, affiliated and subsidiary companies, advertising and promotional agencies, prize suppliers, Web masters and Web suppliers and persons engaged in the development of Promotion materials, and members of the immediate family (parents, siblings, children and spouse, wherever they reside) or same household members (whether or not related) of such employees, officers and directors are not eligible. Official rules and regulations can be found on the program Web site at

About Duracell

Part of the Procter & Gamble Company [NYSE: PG], Duracell is the world's leading manufacturer of high-performance alkaline batteries. Duracell also sells various other types of batteries including lithium and zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH) batteries and chargers. The company also markets general purpose flashlights. Visit for more information about Duracell batteries.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit for the latest news and in- depth information about P&G and its brands.

SOURCE Procter & Gamble
Copyright©2007 PR Newswire.
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