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Duane Reade Goes Pink to Support 2008 Komen New York City Race for the Cure(R)
Date:8/27/2008

~ Duane Reade, Local Presenting Race Sponsor, is selling paper ribbon pinups to benefit Komen Greater New York City through the end of August ~ ~ Signature shopping bags go pink from August 31st to September 14th ~

NEW YORK, Aug. 27 /PRNewswire/ -- Duane Reade, the leading drug store chain in metropolitan New York and the Local Presenting Sponsor for the 2008 Komen New York City Race for the Cure(R), is selling special Susan G. Komen for the Cure(R) paper ribbon pinups in its stores through the month of August. To further show Duane Reade's commitment to breast cancer awareness and the effort to find a cure, for the second year in a row the Company's signature shopping bags will go pink.

As part of Duane Reade's commitment to health and wellness, the Company is selling $1 paper ribbon pinups in its 241 stores in the New York metropolitan area. The promotion raised over $90,000 to-date, which will be donated in addition to a contribution of $80,000 through Duane Reade's Charitable Foundation, to the Greater New York City Affiliate of Susan G. Komen for the Cure to underwrite New York area community-based breast health programs and national peer-reviewed research.

To honor its second annual sponsorship of the Komen New York City Race for the Cure, Duane Reade will again turn its iconic shopping bag pink. For the two weeks prior to the race, from August 31st to September 14th, New Yorkers will receive their purchases in the limited edition bags.

"We are very thankful to have the generous support of Duane Reade," said Dara P. Richardson-Heron, MD, CEO of Komen Greater New York City. "In 2008, more than 170,000 people will be diagnosed with breast cancer and 40,000 will die. We appreciate Duane Reade's commitment to helping us run breast cancer out of town. The Company's pinup program will allow us to fund even more local breast health education, screening and treatment programs next year, and the pink shopping bags will be a tangibl
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