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Drivewear(R) Technology Helps Combat Growing Percentage of Traffic Accidents Caused by Driving Distractions
Date:4/9/2008

Intelligent Prescription Lens Helps Reduce Sun Glare By Reacting to Varying

Light and Road Conditions

TORRANCE, Ca., April 9, 2008 /PRNewswire/ -- According to the National Highway Traffic Safety Administration, nearly 80 percent of accidents happen within three seconds of some form of distraction, such as cell phones, adjusting the radio, dashboard dining, changing the heating or air conditioning, smoking, personal grooming, inattentiveness, and drowsiness.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080317/NEM109 )

There's another distraction that affects every driver -- sun glare, and a way to guard against it -- Drivewear(R) (http://www.drivewearlens.com).

Drivewear Activated by Transitions(R) lenses change to meet varying light conditions -- from overcast to daylight to bright light -- both behind the windshield of a car and in direct sunlight. And it features the technology of NuPolar(R) to eliminate glare through polarization.

"People don't realize the driving task is immensely complex," said David Rips, president and CEO, Younger Optics. "Drivers are bombarded with road conditions, weather, traffic and noise -- all potential factors reducing driver safety."

According to Rips, Younger Optics developed Drivewear specifically to help people assimilate the visual details necessary for driving safely. Drivewear also provides good traffic signal recognition, highlighting reds and greens. "Because Drivewear is a prescription lens that changes color and darkness behind the windshield, safety conscious consumers should use them as their second pair, for the driving task."

According to Dr. Tim Sinek, O.D., of Manson, Iowa, Drivewear kept him safe in a blizzard, "(Drivewear) probably gave us another three car lengths in contrast, enough to see the yellow
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SOURCE Drivewear
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