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Driven by Customer Feedback, BodyMedia, Inc. Announces Major Enhancements and Brand Change for GoWear Fit
Date:11/17/2009

• New product offers improved Activity Manager functionality, navigation and data upload capabilities • New branding platform reflects leadership position in body monitoring industry

Pittsburgh, PA (Vocus) November 17, 2009 -- BodyMedia, Inc., the pioneer in developing wearable body monitoring systems, has announced significant upgrades to GoWear fit, its complete weight management system that monitors how an individual’s body responds to activity and helps consumers tailor their diet, exercise and sleep to live a healthier lifestyle. As part of an initiative to leverage the brand equity BodyMedia has built over the past 11 years, the company also announced that it is rebranding its GoWear fit product as BodyMedia® FIT.

The new upgrades to the Activity Manager and Armband uploading function deliver a faster and more personalized experience for current users and for those seeking a system to help them lose weight or better understand and manage their overall health.

Delivering real time knowledge of their body, BodyMedia FIT helps users achieve their weight management goals and stay motivated. BodyMedia understands that losing weight is difficult and meeting goals on your own is hard. The company developed its accurate, clinically validated, and patented multi-sensor technology specifically to bring honesty and clarity to their customers’ efforts.

“Our customers are passionate about their quest to live a healthier lifestyle and have given BodyMedia tremendously useful feedback on our product,” commented Chris Robins, Chief Executive Officer of BodyMedia. “We have listened to their thoughts and incorporated important changes and innovations into the newest version of our Activity Manager, which will make it faster and easier to use.”

The BodyMedia FIT 3.0 enhancements include:

A redesign
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Source: PRWeb
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