Navigation Links
Drinking Scenes in Movies May Spur Teens to Do the Same
Date:3/5/2012

By Maureen Salamon
HealthDay Reporter

MONDAY, March 5 (HealthDay News) -- The more adolescents watch movie stars sidle up to the bar on the big screen, the more alcohol they drink themselves, a new study suggests.

A cross-sectional survey of more than 16,000 teens aged 10 to 19 from six European countries -- the largest study of its kind -- indicated that 27 percent had consumed five or more drinks on at least one occasion.

Teens who had seen more alcohol use in movies were significantly more likely to have engaged in binge drinking, a pattern observed across cultures with different norms regarding teen and adult alcohol use.

"The striking thing to me is how consistent the results were across countries and cultures," said study co-author Dr. James Sargent, a professor of pediatrics and community and family medicine at Dartmouth Medical School in Lebanon, N.H. "Whatever you want your alcohol to do for you -- make you feel rich, funny, sophisticated -- you can see that in the movies. That shapes how kids see alcohol and their decisions whether to binge drink."

The study was released online March 5 in advance of publication in the April print issue of the journal Pediatrics.

Research centers in Germany, Iceland, Italy, the Netherlands, Poland and Scotland gave students lists containing a random selection of 50 box-office hits based on data on movie revenues in each respective country. Participants were asked to report how often they had seen each movie, all of which were content-coded with regard to alcohol use, and how often they consumed five or more alcoholic drinks at one time.

Fifty-six percent of the movies listed were included in the top 100 box-office hits in the United States, where recent research indicated a similar link between actors' onscreen alcohol use and teen drinking habits, Sargent said. Overall, 86 percent of the total 655 movies included at least one alcohol scene, the study said.

The most highly exposed adolescents had seen more than 10,000 alcohol depictions from their country-specific sample of popular movies, the study estimated.

"Adolescents are particularly vulnerable because they're seeking identity, seeking role models, seeking ways of acting in a particular situation," said Dr. Dimitri Christakis, director of the Center for Child Health, Behavior and Development at Seattle Children's Research Institute. "So the idea that you would see actors, many of whom you might look up to, drinking -- and excess drinking in many cases -- not only normalizes it for adolescents but goes further and makes it the kind of behavior you would want to emulate."

Study participants who were exposed to more movies depicting alcohol use were much more likely to have engaged in binge drinking even after controlling for other influences such as frequency of drinking by peers, parents and siblings, rebelliousness, school performance, family affluence and television screen time.

Christakis said the study's main weakness was its cross-sectional nature, which generalizes results from only a slice of a certain population. "It's very difficult to prove causal relationships with cross-sectional data," said Christakis, also a professor of pediatrics at the University of Washington School of Medicine. "But this has been studied in many different cultures and countries and yet replicated in all of them, which gives it further credence."

Just as cutting smoking scenes from movies has decreased smoking rates over time, doing the same with alcohol could produce similar effects, Sargent and Christakis agreed, though they characterized such an initiative as unlikely.

"There has been a big public health outcry directed at the movie industry that has shamed and embarrassed them that [contributed to a drop in] movie smoking," Sargent said. "The same thing could and should happen with alcohol."

More information

The U.S. Centers for Disease Control and Prevention has more about teen drinking.

SOURCES: Dimitri Christakis, M.D., M.P.H., director, Center for Child Health, Behavior and Development, Seattle Children's Research Institute, and professor, pediatrics, University of Washington School of Medicine, Seattle; James D. Sargent, M.D., professor, pediatrics, community and family medicine, The Dartmouth Institute, Dartmouth Medical School, Lebanon, N.H.; March 5, 2012, Pediatrics, online


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Drinking Milk While Pregnant May Lower Kids MS Risk
2. Coffee Drinking and Caffeine Associated With Reduced Risk of Hospitalization for Heart Rhythm Disturbances
3. Anti-Drinking Ads That Engender Guilt May Not Work
4. Light Drinking Might Help Keep Women Slim
5. Mother of Binge Drinking Victim Urges Students and Parents to Discuss Signs of Alcohol Poisoning, Emphasize Peer Responsibility Prior to Spring Break
6. Obesity, Drinking a Double Threat to the Liver
7. Progress In Access To Safe Drinking-Water; Sanitation Needs Greater Efforts
8. Light Drinking Good for the Heart
9. Binge drinking doesnt affect next-day student test-taking
10. Underage Drinking Soars in U.S.
11. Heavy Daily Drinking Linked to Worse Health
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Drinking Scenes in Movies May Spur Teens to Do the Same
(Date:2/12/2016)... ... 2016 , ... According to an article published February 4th on ... portion of hernia repairs throughout the United States. Commenting on this article, Beverly Hills ... this trend has not only been expected, but it seems to be a natural ...
(Date:2/12/2016)... ... February 12, 2016 , ... ... announced a new initiative—the Siemens Foundation-PATH Ingenuity Fellowships—to develop the advanced skills ... recruit top students from U.S. universities who will draw from Siemens’ deep ...
(Date:2/12/2016)... Church, VA (PRWEB) , ... February 12, 2016 ... ... Store?, Feb. 29, 2016 — 1:30 p.m. – 3:00 p.m. EST, http://www.fdanews.com/fixeddosecombination ... issue in the life cycle of pharmaceutical products, garnering increased attention from all ...
(Date:2/12/2016)... ... ... Coco Libre, the maker of coconut water beverages with a purpose, is ... Coco Libre will offer musicians and celebrities the company’s signature Organic Coconut Water, a ... suite, held this year at the W Hollywood Hotel, has become a pre-show “must” ...
(Date:2/12/2016)... ... February 12, 2016 , ... Itopia, a ... the integration of Clarity Intelligence Platform (CIP) into Cielo®, a discovery, migration and ... intelligence (BI) to their small and medium business (SMB) clients. , ...
Breaking Medicine News(10 mins):
(Date:2/11/2016)... YORK , Feb. 11, 2016 ... instruments commonly used in laboratories. These may range from ... condensers. Laboratory glassware is made from borosilicate glass because ... Laboratory plasticware, on the other hand, started gaining popularity ... it was easier to replace glass with plastic in ...
(Date:2/11/2016)... , Feb. 11, 2016   Health 2.0 ... of new health technologies, announced today " 10 Year ... in health tech over the past ten years.   ... nearly a decade, Health 2.0 has served as the ... and connected with thousands of technologies, companies, innovators, and ...
(Date:2/11/2016)... AAIPharma Services Corp./Cambridge Major Laboratories, Inc. ... development services for the pharmaceutical and biotechnology industries, ... in its Charleston, SC ... recent investments. Charleston ... with small-scale lyophilization. The site has invested in ...
Breaking Medicine Technology: