Navigation Links
Drinking Scenes in Movies May Spur Teens to Do the Same
Date:3/5/2012

By Maureen Salamon
HealthDay Reporter

MONDAY, March 5 (HealthDay News) -- The more adolescents watch movie stars sidle up to the bar on the big screen, the more alcohol they drink themselves, a new study suggests.

A cross-sectional survey of more than 16,000 teens aged 10 to 19 from six European countries -- the largest study of its kind -- indicated that 27 percent had consumed five or more drinks on at least one occasion.

Teens who had seen more alcohol use in movies were significantly more likely to have engaged in binge drinking, a pattern observed across cultures with different norms regarding teen and adult alcohol use.

"The striking thing to me is how consistent the results were across countries and cultures," said study co-author Dr. James Sargent, a professor of pediatrics and community and family medicine at Dartmouth Medical School in Lebanon, N.H. "Whatever you want your alcohol to do for you -- make you feel rich, funny, sophisticated -- you can see that in the movies. That shapes how kids see alcohol and their decisions whether to binge drink."

The study was released online March 5 in advance of publication in the April print issue of the journal Pediatrics.

Research centers in Germany, Iceland, Italy, the Netherlands, Poland and Scotland gave students lists containing a random selection of 50 box-office hits based on data on movie revenues in each respective country. Participants were asked to report how often they had seen each movie, all of which were content-coded with regard to alcohol use, and how often they consumed five or more alcoholic drinks at one time.

Fifty-six percent of the movies listed were included in the top 100 box-office hits in the United States, where recent research indicated a similar link between actors' onscreen alcohol use and teen drinking habits, Sargent said. Overall, 86 percent of the total 655 movies included at least one alcohol scene, the study said.

The most highly exposed adolescents had seen more than 10,000 alcohol depictions from their country-specific sample of popular movies, the study estimated.

"Adolescents are particularly vulnerable because they're seeking identity, seeking role models, seeking ways of acting in a particular situation," said Dr. Dimitri Christakis, director of the Center for Child Health, Behavior and Development at Seattle Children's Research Institute. "So the idea that you would see actors, many of whom you might look up to, drinking -- and excess drinking in many cases -- not only normalizes it for adolescents but goes further and makes it the kind of behavior you would want to emulate."

Study participants who were exposed to more movies depicting alcohol use were much more likely to have engaged in binge drinking even after controlling for other influences such as frequency of drinking by peers, parents and siblings, rebelliousness, school performance, family affluence and television screen time.

Christakis said the study's main weakness was its cross-sectional nature, which generalizes results from only a slice of a certain population. "It's very difficult to prove causal relationships with cross-sectional data," said Christakis, also a professor of pediatrics at the University of Washington School of Medicine. "But this has been studied in many different cultures and countries and yet replicated in all of them, which gives it further credence."

Just as cutting smoking scenes from movies has decreased smoking rates over time, doing the same with alcohol could produce similar effects, Sargent and Christakis agreed, though they characterized such an initiative as unlikely.

"There has been a big public health outcry directed at the movie industry that has shamed and embarrassed them that [contributed to a drop in] movie smoking," Sargent said. "The same thing could and should happen with alcohol."

More information

The U.S. Centers for Disease Control and Prevention has more about teen drinking.

SOURCES: Dimitri Christakis, M.D., M.P.H., director, Center for Child Health, Behavior and Development, Seattle Children's Research Institute, and professor, pediatrics, University of Washington School of Medicine, Seattle; James D. Sargent, M.D., professor, pediatrics, community and family medicine, The Dartmouth Institute, Dartmouth Medical School, Lebanon, N.H.; March 5, 2012, Pediatrics, online


'/>"/>
Copyright©2010 ScoutNews,LLC.
All rights reserved  

Related medicine news :

1. Drinking Milk While Pregnant May Lower Kids MS Risk
2. Coffee Drinking and Caffeine Associated With Reduced Risk of Hospitalization for Heart Rhythm Disturbances
3. Anti-Drinking Ads That Engender Guilt May Not Work
4. Light Drinking Might Help Keep Women Slim
5. Mother of Binge Drinking Victim Urges Students and Parents to Discuss Signs of Alcohol Poisoning, Emphasize Peer Responsibility Prior to Spring Break
6. Obesity, Drinking a Double Threat to the Liver
7. Progress In Access To Safe Drinking-Water; Sanitation Needs Greater Efforts
8. Light Drinking Good for the Heart
9. Binge drinking doesnt affect next-day student test-taking
10. Underage Drinking Soars in U.S.
11. Heavy Daily Drinking Linked to Worse Health
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Drinking Scenes in Movies May Spur Teens to Do the Same
(Date:6/25/2016)... ... ... of Bruton Memorial Library on June 21 due to a possible lice infestation, as reported ... head lice: the parasite’s ability to live away from a human host, and to infest ... in the event that lice have simply gotten out of control. , As lice are ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, ... Bronze Wellness at Work award to iHire in recognition of their exemplary accomplishments in ... the 7th annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. Her ... would lash out at his family verbally and physically. , “When something upset him, he ... he would use it. He would throw rocks at my other children and say he ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and ... that call for a minimum wage raise to $12 an hour by 2020 and then ... will restore the lost value of the minimum wage, assure the wage floor does not ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... feeding the Frederick area economy by obtaining investment capital for emerging technology companies. ... 2½ years that have already resulted in more than a million dollars of ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 2016   Pulmatrix, Inc ., (NASDAQ: ... drugs, announced today that it was added to the ... its comprehensive set of U.S. and global equity indexes ... important milestone for Pulmatrix," said Chief Executive Officer ... our progress in developing drugs for crucial unmet medical ...
(Date:6/24/2016)... , June 24, 2016  Arkis BioSciences, ... less invasive and more durable cerebrospinal fluid treatments, ... funding.  The Series-A funding is led by Innova ... Fund, and other private investors.  Arkis, new financing ... instrumentation and the market release of its in-licensed ...
(Date:6/23/2016)... 23, 2016 Research and Markets has ... - Forecast to 2022" report to their offering. ... for the patients with kidney failure, it replaces the function ... the patient,s blood and thus the treatment helps to keep ... in balance. Increasing number of ESRD patients ...
Breaking Medicine Technology: