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Drink and Dance Your Way to Health
Date:3/2/2009

ies to pick up health information, to learn about healthy eating and to participate in fun exercise programs. Patrons will also have the opportunity to receive free health screenings and advice from onsite experts. Drink & Dance Your Way to Health with GOT MILK? will take place Saturday, Mar. 7, 2009 at Kimball Park (between 12th St. and "D" Ave. in National City) from 10 a.m. to 2 p.m.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

(1) "U.S. Hispanic Population Surpasses 45 Million Now 15 Percent of Total." 1 May 2008. U.S. Census Bureau.

http://www.census.gov/Press-Release/www/releases/archives/population/011910.html .

(2) American Obesity Association. "Obesity in Minority Populations." http://obesity1.tempdomainname.com/
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SOURCE The California Milk Processor Board
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