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Drink and Dance Your Way to Health
Date:3/2/2009

TOMA LECHE Offers Free Salsa Workouts & MILK in National City Health Fair

SAN CLEMENTE, Calif., Mar. 2 /PRNewswire/ -- On March 7, throngs of San Diegans will get in touch with their Latin side. Sashaying to the rhythm of salsa music, every "1, 2, 3" step could lead to better health. Dancing after all is a form of exercise that gets the heart racing and the body moving - crucial to helping curb health problems like diabetes and obesity that plague many families, especially Hispanics today. With more than 13 million Latinos living in California(1), health experts are becoming increasingly aware of the complications related to obesity and diabetes in this community. Statistics show that nearly three of four Hispanic adults (73.4 percent) are overweight or obese(2) and approximately 2.5 million U.S. Hispanics have diabetes(3). To fight these alarming trends and to promote healthy living, GOT MILK? will join other non-profit agencies in offering free health services and education to Latinos at the American Diabetes Association Feria de la Salud on Mar. 7 at Kimball Park in National City. With GOT MILK?, attendees will also be able to join in on free salsa workout classes to learn how to dance their way to health while also learning about the benefits of drinking low fat milk for a healthier lifestyle.

"We know that by making simple changes to your diet and exercising through dancing, for example, can help prevent diabetes," says Katie Croskrey, American Diabetes Association Executive Director for the Greater San Diego area. "A person shedding as little as five percent of his body weight can decrease the chance of getting Type 2 Diabetes (In type 2 diabetes, either the body does not produce enough insulin or the cells ignore the insulin. Insulin is necessary for the body to be able to use glucose for energy) by nearly 60 percent."

The upcoming free health fair is an easy way for Latinos and their families to pick up health information, to learn about healthy eating and to participate in fun exercise programs. Patrons will also have the opportunity to receive free health screenings and advice from onsite experts. Drink & Dance Your Way to Health with GOT MILK? will take place Saturday, Mar. 7, 2009 at Kimball Park (between 12th St. and "D" Ave. in National City) from 10 a.m. to 2 p.m.

About the CMPB

The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history. GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences. GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

(1) "U.S. Hispanic Population Surpasses 45 Million Now 15 Percent of Total." 1 May 2008. U.S. Census Bureau.

http://www.census.gov/Press-Release/www/releases/archives/population/011910.html .

(2) American Obesity Association. "Obesity in Minority Populations." http://obesity1.tempdomainname.com/subs/fastfacts/Obesity_Minority_Pop.shtml.

(3) The Pharmaceutical Research and Manufacturers of America (PhRMA)

http://www.phrma.org/publications/fact_sheets/medicines_in_development_for_diseases_affecting_hispanic_americans/


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SOURCE The California Milk Processor Board
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