Charity to Receive Portion of Proceeds from 40 Million Bottles Featuring Signature Pink Caps
PLANO, Texas, Feb. 6 /PRNewswire-FirstCall/ -- Dr Pepper Snapple Group, Inc. (NYSE: DPS) has joined the fight against breast cancer by topping select diet brands with signature pink Susan G. Komen for the Cure(R) bottle caps. The company will donate a portion of its proceeds to Susan G. Komen for the Cure, the world's largest breast cancer organization, with the goal of contributing $250,000 this year to battle the disease.
"Our partnership with Dr Pepper Snapple Group offers an easy and refreshing way for consumers to join us in our mission to end breast cancer forever," said Katrina McGhee, Vice President of Global Relations at Komen for the Cure.
By purchasing a 20-ounce or 2-liter bottle of a Dr Pepper Snapple Group product with a pink closure, consumers will generate a donation to Komen. From now through the end of March, the pink cap will appear on more than 40 million bottles of the company's diet brands including Diet Dr Pepper, Diet 7UP, Diet Cherry 7UP, Diet A&W, Diet Sunkist Soda, Diet Rite, Diet Canada Dry Ginger Ale, Diet RC, Diet Squirt and Diet Big Red.
"We are thrilled to give our consumers another way to give back to their community and help win the fight against breast cancer. Caring is at the heart of our business," said Larry Young, president and chief executive officer of Dr Pepper Snapple Group. "With more than 20,000 employees across North America, we are committed to our communities and organizations such as Susan G. Komen for the Cure that deliver the same values and principles that we do."
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