Navigation Links
Dr. Web Makes Many Americans Question Trusted Health Providers

Although trust in medical professionals remains strong, 85.6 million U.S. adults have doubted their opinion or diagnosis when it conflicts with

information found on the Internet

Hispanics most likely to rely on friends and family

NEW YORK, July 30 /PRNewswire/ -- Thirty-eight percent of U.S. adults (or 85.6 million people) say they have doubted a medical professional's opinion or diagnosis because it conflicted with information they found online. However, despite the growing power of the Internet, the majority of Americans still view health providers as their most trusted source of medical information.

In contrast, Hispanics were significantly less likely to trust healthcare providers first, choosing to speak to family, friends and significant others more than other races.

This research, commissioned by healthcare marketing communications consultancy Envision Solutions, represents the first in a series of studies examining how Americans are using various interactive technologies, including the Internet, for health. To download a summary of the survey results, please go to .

Additional Study Highlights

-- Young Most Likely To Be Skeptical Of Medical Advice: Over four in ten (43%) Americans ages 18 to 34 said they doubted their health provider's advice when it conflicted with online sources.

-- Hispanics Least Likely To Rely On Traditional Authority Figures: Only 34% of Hispanics said they would consult their primary health provider first if they were diagnosed with a medical condition versus 62% of whites and 61% of African-Americans.

-- Once Trusted Institutions Receive Low Marks: Overall, very few Americans listed institutions such as government, the media and non-profits as highly credible health information sources.

-- Besides The Young, Most Do Not View Patient-Generated Content As Credible: Despite its increasing popularity, only 3% of Americans seeking advice about how to manage a serious medical condition would view patient developed online health information as trustworthy. The same amount (3%) feel this way about mild medical problems. However, 9% of 18-24 year olds are happy to rely on this type of content for guidance on mild health conditions.

-- While Trust In Internet Resources Lags, Provider-Generated Online Content May Be Different: Previous research indicates that trust in Internet resources is not widespread.(1) However, this study suggests credibility may be influenced by who is authoring the content. Thirteen percent of Americans say they would consult medical professional-developed information posted on blogs, online forums or other Websites first if they believed they had a health condition or disease.


This study reveals that most adult Americans instinctually trust health providers. However, increasingly, they are using online information to critically evaluate medical advice. It also suggests that trust in government and non-profits has significantly eroded. Finally, health communicators and marketers should resist overestimating the impact of patient-generated online content on medical decision-making.

About This Research

Kelton Research, a leading polling firm, conducted a nationally representative online survey of 1,000 U.S. adults (18+) on behalf of Envision Solutions from July 17 - 21, 2008. This study has a margin of error of +/- 3.1 percentage points.

About Envision Solutions

Envision Solutions, LLC is a full-service healthcare marketing communications consulting firm. Our core competencies are in the areas of analysis, strategic and tactical recommendation development, training and content development. Please visit for more information about the firm.

(1)iCrossing, "How America Searches: Health and Wellness", January 2008

SOURCE Envision Solutions, LLC
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. BCBSNC Makes Electronic Prescribing Available Statewide
2. Guardian Makes the Cost of Dental Care More Transparent With New Online Tool
3. Austin Company Makes a Splash at U.S. Olympic Team Swimming Trials
4. CVS/pharmacy Makes It Easier for Consumers to Save Money and Track Spending with Health Savings and Flexible Spending Accounts
5. Nations Only Health Museum Makes You Sole Focus of New Exhibit Gallery
6. Tissue Bank Makes it Easier for Injured Servicemen and Women
7. Dialysis Catheter Placement Makes Little Difference in Infection Risk
8. Vancouver Coastal Health Authority Makes Waves With Patient Flow
9. Y-ME Makes Historic Announcement on Mothers Day
10. Omron Makes Blood Pressure Monitoring Easy for Women at Any Stage of Life, Including Pregnancy
11. Reaching a Milestone: Project Smile Makes Local Charities and Patients Smile
Post Your Comments:
(Date:6/27/2016)... ... June 27, 2016 , ... ... strategic partnership with Connance, a healthcare industry leader providing predictive analytics to ... technology combine to provide health systems, hospitals and ambulatory surgical centers with ...
(Date:6/26/2016)... Michigan (PRWEB) , ... June 26, 2016 , ... On ... as sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle ... honor of the city’s history as home to some of the world’s leading providers ...
(Date:6/26/2016)... , ... June 26, 2016 , ... ... once they have been diagnosed with endometriosis. These women need a treatment plan ... require a comprehensive approach that can help for preservation of fertility and ultimately ...
(Date:6/25/2016)... ... June 25, 2016 , ... "With 30 hand-drawn hand gesture animations, ... Christina Austin - CEO of Pixel Film Studios. , ProHand Cartoon’s package transforms ... Final Cut Pro X . Simply select a ProHand generator and drag it above ...
(Date:6/25/2016)... ... 25, 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the ... to iHire in recognition of their exemplary accomplishments in worksite health promotion. , The ... Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... -- Any dentist who has made an implant supported denture ... of them do not even offer this as a viable ... costs involved. And those who ARE able to offer that ... cost that the majority of today,s patients would not be ... , founder of Dental Evolutions Inc. and inventor of Implanova ...
(Date:6/23/2016)... LOS ANGELES , June 23, 2016 /PRNewswire/ ... (NASDAQ: CAPR ), a biotechnology company ... first-in-class therapeutics, today announced that patient enrollment in ... progrEssion in Duchenne) has exceeded 50% of its ... its enrollment in the third quarter of 2016, ...
(Date:6/23/2016)... BOGOTA, Colombia , June 23, 2016  Astellas today announced the establishment of Astellas Farma Colombia ... the company,s second affiliate in Latin America . ... ... Farma Colombia ... ...
Breaking Medicine Technology: