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Dr. Susan Lark's Squalane Now Made From Olives, Not Sharks
Date:1/5/2009

Dr. Susan Lark is proud to announce that she is reformulating her squalane skin care line. The new line will contain squalane sourced from olives rather than sharks.

Potomac, MD (PRWEB) January 5, 2009 -- Dr. Susan Lark is proud to announce that she is reformulating her squalane skin care line. The new line will contain squalane sourced from olives rather than sharks.

The first new product, called Trilane Anti-Aging Moisturizer with Squalane, is currently in development. It will contain 100 percent natural, eco-friendly squalane sourced from olives, which has the same hydrating properties as shark-derived squalane, but without the worry of the overfishing associated with shark squalane. In addition, the new formula will contain natural jojoba esters, a botanically-derived emollient that helps to reduce fine lines and wrinkles and improve skin firmness.

"Squalene is a powerful, natural antioxidant found in all human tissues, with the greatest concentration in the skin," explains Dr. Lark. "I first learned of this wonderful moisturizing oil more than a decade ago from one of my colleagues in the natural health field came to visit me. Squalane has been one of my absolute favorite skin care product ever since. And the new formula promises to be the ideal choice for women of all ages."

According to Linda Werner, Vice President and General Manager of Women's Health at Healthy Directions, "We are thrilled to have found an olive-based source of squalane for our Trilane line. This allows us to provide our customers with the amazing benefits of Dr. Lark's top-selling squalane, while adding the moisturizing and toning properties of jojoba esters. Together, these two ingredients will help minimize the signs of aging from a lifetime of exposure to sun, wind, smoke, pollution, and harsh chemicals."

Olive-derived squalane is a result of the olive oil industry. After pressing the olives to obtain olive oil, the leftover material is then used to extract squalene, which is then converted into squalane. Jojoba esters are made from jojoba seed oil, which is actually a liquid wax made up of long chain wax esters. They are very stable and highly resist oxidation, making them very useful in cosmetic formulations.

About Susan M. Lark, MD

Dr. Lark has devoted her career to raising awareness of women's health issues, such as PMS, obesity, hormone replacement therapy, and osteoporosis. She pioneered the use of women's self-care treatments based on diet, nutrition, exercise, and stress management, and has penned 12 books on women's health and healing. Her most recent title is Hormone Revolution.

Her monthly newsletter, Women's Wellness Today, and her Web site, www.drlark.com, are dedicated to educating and empowering women to make the best choices for optimum health and beauty. Online visitors may sign up for Dr. Lark's free biweekly e-newsletter, which presents breaking health and beauty news, along with lifestyle tips, easy recipes, and simple exercises for health and beauty.

About Healthy Directions, LLC:
Healthy Directions, LLC, is the recognized leader in providing authoritative health and wellness solutions to consumers. Healthy Directions' subsidiary, Doctors' Preferred, LLC, is a leading vitamin and nutritional supplement business that develops and sells proprietary, branded nutritional supplements based upon the research of the Healthy Directions health experts, marketed primarily through direct mail. For more information on Healthy Directions, please visit www.healthydirections.com.

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Read the full story at http://www.prweb.com/releases/Dr-Lark/olive_squalane/prweb1812224.htm


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