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Dr. Siegal's Cookie Diet Beats 'Balloon Boy' Story on Google's Most-Searched Topics List
Date:10/19/2009

MCLEAN, Va., Oct. 19 /PRNewswire/ -- According to Google Trends (www.google.com/trends/hottrends?q=the+cookie+diet&date=2009-10-16&sa=X), a Google feature that provides a daily ranking of the 40 most-searched terms on the Google search engine, the term "the cookie diet" was the sixth most-searched term last Friday. The highest ranking term pertaining to the Colorado "balloon boy" incident was "balloon boy throws up" which ranked a distant fifteenth. Besides providing a numeric rank for most-searched terms, Google also rates each search term based on its "hotness" factor. The term "the cookie diet" was assigned the highest rating, "volcanic," while the balloon boy-related search had the second highest designation, "on fire."

"Admittedly, the balloon story was riveting, so it's humbling to know that more people were interested in how I helped a half million people lose weight with a cookie," said Dr. Siegal.

A segment about the Google search metrics for Dr. Siegal's COOKIE DIET®, hosted by ABC World News anchor Charles Gibson, appears on ABCNews.com (http://abcnews.go.com/video/playerIndex?id=8847801).

According to internet expert Barry Schwartz, quoted in a 2007 story on the popular web search industry web site WebProNews, "I was told to think of it as Google noticing a "sudden rise" in a query phrase, that is not in the norm for that query," Barry said in his post. "The higher the rise, the hotter the query is. Google has a 'hotness level' score for these queries, the hottest is 'volcanic', followed by 'on fire,' 'spicy,' 'medium' and 'mild.'"

For each search term ranked, Google Trends also displays related searches exactly as they were entered (typos and all). For the term "the cookie diet," related searches included "di
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SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)
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4. Nestle(R) Toll House(R) Refrigerated Cookie Dough Recall Update
5. Hundreds of Fans and Entertainment Tonight Canada Greet Dr. Siegals COOKIE DIET(R) Creator Sanford Siegal, D.O., M.D., at Book Signing Event in Montreal, Quebec
6. Dreyers, Edys and Nestle Ice Cream Products NOT Involved in Cookie Dough Recall
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11. Dr. Siegals Cookie Diet Book by Physician, Author, and Weight-Loss Expert Sanford Siegal, D.O., M.D., Available May 22nd
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