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Dr. S. Mark McKenna CEO of ShapeMed (Atlanta, GA) Launches Innovative Fitness App Nationwide
Date:1/15/2013

Los Angeles, California (PRWEB) January 15, 2013

Dr. S. Mark McKenna, MD ~ CEO and Founder of Shape Medical Center - http://www.shapemed.com - (Atlanta, GA) ~ has developed an innovative new weight loss app that was released nationwide in the apple iTunes store on January 3rd, 2013. WeightLossApp.com completed an enormously successful beta launch with over 2K downloads in its first full day in the app store. “We were humbled and surprised to say the least”, says Dr. Mark McKenna. “We were expecting a tepid response as the January release was only supposed to be a test or beta launch. Our marketing and awareness efforts have not even begun. With that being said we are happy. The launch and subsequent user excitement has been extremely fun”.

The Skinny, at http://www.weightlossapp.com, is a highly stylized mobile app that has a simple yet effective user interface. But make no mistake there is a lot of substance and hardcore weight loss and fitness information to go along with the style. Users can expect a 90-day email series that gives more than a cursory review of best eating practices. Additionally “Skinny” members will have access to recipes, playlists, cooking videos, workout videos, calorie counters, and exercise monitors all through the convenience of their phones. WeightLossApp.com also provides its users with an innovative a photo and information sharing platform that allows users to build a support network through Facebook and twitter.

The Skinny app developers are already hard at work on version 2.0 that will be launched around March 2013. The 2.0 version, according to Dr. McKenna, will be full of ‘top secret’ features that will place a premium on user experience and results. “Our goal is to use technology to help combat obesity which is the number one
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