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Dr. Richard Arabitg Explains the Value of Social Media to the Medical Industry
Date:6/25/2013

make sure that I keep things very professional, however. There is a big difference between using these services for personal means, and for professional means.”

He uses Twitter to inform followers about different procedures and trends in the industry. If they like what he says, it is easy to repost the information to their own feed for others to see. On YouTube he has a few question and answer videos regarding common questions on procedures the he performs. LinkedIn allows clients to better understand his background and training and individuals can also view procedures while Dr. Arabitg operates. All of these sources support what he does in his practice.

“Social media is just another way to connect,” says Dr. Richard Arabitg. “If doctors use it to its full potential, I think that it has the ability to generate a lot of interest. Sharing pictures, articles, and other information makes patients aware of what is available. Patients can also use it to research different professionals. LinkedIn is a great way to display education, training, and experience.” He also feels that his practice benefits from patients’ use of social media. They can share their experiences, pictures, and suggestions with others. When they are excited about their new look, they can’t wait to share. This leads to interest in who performed the surgery and more client referrals to his practice.

But in the face of new technology, he hasn’t lost sight of old traditions. “My practice’s website is still the best place for patients to find out more about what I do. It lists all of the procedures available and a little bit about each one.” Dr. Richard Arabitg provides all of his social media connections on his practice’s site.

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Dr. Richard Arabitg is an experienced plastic surgeon based in Orlando, Florida. H
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