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Dr. Richard Arabitg Explains the Value of Social Media to the Medical Industry
Date:6/25/2013

Orlando, Florida (PRWEB) June 25, 2013

Dr. Richard Arabitg, plastic surgeon, uses social media to benefit his practice. According to a recent article on Tech News Daily, he is not alone. More medical professionals and practices are turning to social media to reach new patients.

Social media has changed the face of marketing. According to the article, a survey published in Plastic and Reconstructive Surgery’s May issue showed surprising results. Half of U.S. plastic surgeons use social media. Facebook was used most prevalently, followed by LinkedIn, Twitter, and YouTube. Five-hundred responses came from members of the American Society of Plastic Surgery (ASPS).

The ASPS itself is active on these platforms. It runs social media campaigns on Facebook, YouTube, Twitter, and Google+. The article sites that the ASPS shared, “This month it’s all about arm lifts, which have soared in popularity – thanks in part to the first lady’s often-complimented upper arms.” It’s easier than ever to share and view pictures.

Not everyone has jumped on the bandwagon, however. Some survey respondents said that they don’t use social media. They site reasons such as wanting to maintain professionalism, protecting patient confidentiality, and becoming too “accessible.” They choose to stick to more traditional marketing and communication practices.

Dr. Richard Arabitg has chosen to use social media to support his practice. Plastic Surgery of Central Florida is available on all of those platforms. “I use Facebook, Twitter, YouTube, and LinkedIn to promote my work and attract new clients,” he confirms. “It gives me more venues to reach out to the public. I
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