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Dr. Richard Arabitg Explains the Value of Social Media to the Medical Industry

Orlando, Florida (PRWEB) June 25, 2013

Dr. Richard Arabitg, plastic surgeon, uses social media to benefit his practice. According to a recent article on Tech News Daily, he is not alone. More medical professionals and practices are turning to social media to reach new patients.

Social media has changed the face of marketing. According to the article, a survey published in Plastic and Reconstructive Surgery’s May issue showed surprising results. Half of U.S. plastic surgeons use social media. Facebook was used most prevalently, followed by LinkedIn, Twitter, and YouTube. Five-hundred responses came from members of the American Society of Plastic Surgery (ASPS).

The ASPS itself is active on these platforms. It runs social media campaigns on Facebook, YouTube, Twitter, and Google+. The article sites that the ASPS shared, “This month it’s all about arm lifts, which have soared in popularity – thanks in part to the first lady’s often-complimented upper arms.” It’s easier than ever to share and view pictures.

Not everyone has jumped on the bandwagon, however. Some survey respondents said that they don’t use social media. They site reasons such as wanting to maintain professionalism, protecting patient confidentiality, and becoming too “accessible.” They choose to stick to more traditional marketing and communication practices.

Dr. Richard Arabitg has chosen to use social media to support his practice. Plastic Surgery of Central Florida is available on all of those platforms. “I use Facebook, Twitter, YouTube, and LinkedIn to promote my work and attract new clients,” he confirms. “It gives me more venues to reach out to the public. I make sure that I keep things very professional, however. There is a big difference between using these services for personal means, and for professional means.”

He uses Twitter to inform followers about different procedures and trends in the industry. If they like what he says, it is easy to repost the information to their own feed for others to see. On YouTube he has a few question and answer videos regarding common questions on procedures the he performs. LinkedIn allows clients to better understand his background and training and individuals can also view procedures while Dr. Arabitg operates. All of these sources support what he does in his practice.

“Social media is just another way to connect,” says Dr. Richard Arabitg. “If doctors use it to its full potential, I think that it has the ability to generate a lot of interest. Sharing pictures, articles, and other information makes patients aware of what is available. Patients can also use it to research different professionals. LinkedIn is a great way to display education, training, and experience.” He also feels that his practice benefits from patients’ use of social media. They can share their experiences, pictures, and suggestions with others. When they are excited about their new look, they can’t wait to share. This leads to interest in who performed the surgery and more client referrals to his practice.

But in the face of new technology, he hasn’t lost sight of old traditions. “My practice’s website is still the best place for patients to find out more about what I do. It lists all of the procedures available and a little bit about each one.” Dr. Richard Arabitg provides all of his social media connections on his practice’s site.


Dr. Richard Arabitg is an experienced plastic surgeon based in Orlando, Florida. He offers patients a variety of services to improve their image. Whether they are looking for a minor fix, or a major change, he can help. His services range from breast surgeries and tummy tucks to facial treatments, injections and more.

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Source: PRWeb
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