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Dr. Praeger's Sensible Foods Launches Four New Frozen Food Products
Date:3/6/2009

Sensible Food Leader Unveils New California Veggie Pockets, Tex Mex Veggie Pockets, Falafel Flats and Burrito Bites at Natural Products Expo West Conference

ANAHEIM, Calif., March 6 /PRNewswire/ -- Dr. Praeger's Sensible Foods, the leader in sensible, heart-friendly frozen foods, introduced today four new products to its line of all-natural frozen foods. The new products include California Veggie Pockets, Tex Mex Veggie Pockets, Falafel Flats and Burrito Bites. The new products will supplement Dr. Praeger's existing line of frozen foods, which include an assortment of veggie burgers, home-style pancakes, fish items, gluten-free options, appetizers and a kids line.

All of the new products are free of saturated and trans fat, cholesterol, genetically modified organisms (GMOs), artificial flavorings, colors and preservatives. The products are a good source of fiber and certified Kosher, while the California Veggie Pockets, Tex Mex Veggie Pockets and Falafel Flats have reduced sodium and the Burrito Bites are low fat. Descriptions of each product include:

  • California Veggie Pockets
    • These pockets offer a twist on the traditional California Veggie Burger. Each pocket comes individually wrapped and is encased in a whole wheat crust.

  • Tex Mex Veggie Pockets
    • With the Tex Mex Veggie Burger as its base, these pockets are coated with a corn and wheat crust. Each pocket comes individually wrapped.

  • Falafel Flats
    • The first falafel product offered by Dr. Praeger's Sensible Foods, these wholesome patties are made with chick peas and other all-natural ingredients.

  • Burrito Bites
    • The latest edition to Dr. Praeger's "Bites" collection that can be served as an appetizer, snack or side dish, these southwestern flavored bites contain black beans, brown rice and other all-natural ingredients.

"With more people eating at home due to economic reasons, it can be difficult for people to make the most sensible and healthy choices when deciding what foods to purchase at the local grocery store," said Dr. Peter Praeger, heart surgeon and President, CEO and Founder of Dr. Praeger's Sensible Foods. "Our expanding line of all-natural, heart-friendly products provide our customers with an array of options that can help facilitate a healthy lifestyle."

When he is not overseeing the company's everyday operations, Dr. Praeger is also an attending heart surgeon affiliated with the Hackensack University Medical Center. For more than 30 years, Dr. Praeger has dedicated his life to studying and practicing cardiovascular health and promoting sensible healthy eating.

The new products are currently available at Giant Food Supermarkets and Stop & Shop locations across the U.S.

For more information or to check availability of Dr. Praeger's products in your area, please visit www.drpraegers.com.

More information on Dr. Praeger's complete line of products will also be available at Booth #3146 at Natural Products Expo West.

About Dr. Praeger's Sensible Foods

Founded in 1994, Dr. Praeger's Sensible Foods is one of the leading makers of kosher, all-natural frozen foods. The company's health-conscious line of products includes veggie burgers, home-style pancakes, breaded fish items, pizza bagels, kid's Littles, appetizer Bites, and more. The company is headquartered in Elmwood Park, N.J. For more information, visit www.drpraegers.com.


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SOURCE Dr. Praeger's Sensible Foods
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