Dr. Lance H. Brown President-Elect of Dermatologic Society of Greater New York Fights Misconceptions About Sun Protection and Skin Care in Support of Skin Cancer Awareness M...( NEW YORK May 8 /- According to t...),Health

NEW YORK, May 8 /PRNewswire/ -- According to the Skin Cancer Foundation:

Skin cancer is the most common form of cancer in the U.S. More than 1

million skin cancers are diagnosed annually.

One in five Americans and one in three Caucasians will develop skin

cancer in their lifetimes. While melanoma is less common in

African-Americans, Latinos, and Asians, it is most deadly for these

populations because it is more likely to develop undetected.

More than 90 percent of all skin cancers are caused by sun exposure.

Dr. Lance Brown says that while many people are aware of the connection between sun exposure and skin cancer, most fail to properly protect themselves. "They know about sunscreen, but don't understand what works best and how important it is to reapply sunscreen throughout the day," he says. "There are now too many choices -- SPF 15, 30, 50, waterproof -- and not enough straightforward information." In interviews, Dr. Brown will dispel common myths about tanning and sunscreen, and provide practical tips for a safer summer ahead.

Dr. Brown also emphasizes the importance of total body skin examinations to detect skin cancer at the earliest, most treatable stage. "Skin is constantly changing and requires constant vigilance," he says. "We grow an entire new layer of skin every three months. Knowing how to spot potential skin cancers as they appear is key to protecting one's health." Dr. Brown will advise annual dermatological exams, and will instruct audiences on how to perform regular self-examinations at home.

Dr. Brown is a nationally recognized expert in Mohs' Micrographic Surgery, a precise technique for removing skin cancers while preserving the surrounding healthy tissues. At his Union Square practice, Dr. Brown provides comprehensive dermatologic services including the diagnosis and treatment of skin cancer and skin ailments, plus a full array of safe, c
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