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Dr. Kessler, Congressman Price & Mayo Clinic Headline Inaugural MDPA Conference
Date:5/10/2010

practices in marketing disease prevention.

With such a great number of Americans suffering from obesity and obesity related diseases, such as heart disease and/or diabetes, the first annual MDPA conference will focus mainly on this national health epidemic. Americans suffering from obesity related diseases are concerned, more than ever, with paying for their medications, what medications they can take to treat their condition, and what they can do to improve their health through diet and exercise. Heart disease and diabetes are not only a daily public health concern but a significant factor in the growing problem of healthcare costs.

"It is critical that marketers understand the key role they play in either creating or solving America's obesity problem,” stated Dr. David Kessler. “American companies need to market more responsibly and encourage the use of products that help consumers make healthy choices. The time for those actions is now. We already face the economic and health consequences of widespread overeating."

The MDPA National Conference was created with the end consumer in mind. For this reason, attendees of the MDPA conference should include: Any individual, company or corporation involved in the creation of heart disease and/or diabetes prevention healthcare products; Any individual, company or corporation in the diet and exercise industry which markets heart disease and/or diabetes prevention to consumers; Any academic or individual in the public-health sphere who studies the control of heart disease and/or diabetes; Any governmental representative involved in the improvement of public health and the lowering of healthcare costs; Any individual, company or corporation whose products may help in the efficacy of heart disease and/or diabetes prevention; Any company, corporation, organization, brand or agency that incorporates heart disease and/or diabetes prevention in their marketing efforts.
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