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Dr. Kessler, Congressman Price & Mayo Clinic Headline Inaugural MDPA Conference
Date:5/10/2010

Former FDA Commissioner David Kessler, current Georgia Congressman Tom Price and Dr. Donald Hensrud of Mayo Clinic are scheduled as keynote speakers at the inaugural Marketing Disease Prevention in America (MDPA) National Conference, October 19-21, 2010, in Atlanta, Georgia.

Florham Park, NJ (PRWEB) May 10, 2010 -- DTC Perspectives, Inc., the leading conference, training and publishing company for direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing, today announced three keynote speakers scheduled for the first annual Marketing Disease Prevention in America (MDPA) National Conference, October 19-21, 2010, at the Crowne Plaza Hotel at Ravinia, in Atlanta, Georgia. The speakers include Dr. David Kessler, pediatrician and former Commissioner of the Food and Drug Administration (FDA), Congressman Tom Price, orthopedic surgeon and current House Representative of Georgia’s 6th District, as well as Dr. Donald Hensrud, Chair, Division of Preventive, Occupational, and Aerospace Medicine of Mayo Clinic.

The Marketing Disease Prevention in America (MDPA) National Conference is designed to bring together a wide spectrum of industries and organizations to discuss the numerous preventable health issues currently facing Americans. The goal of the first annual MDPA National Conference is to unite the top minds from the pharmaceutical, over-the-counter, medical device, and diet and exercise industries together with established academics, non-profit organizations, and government agencies to discuss and determine the most ethical and effective practices in marketing disease prevention.

With such a great number of Americans suffering from obesity and obesity related diseases, such as heart disease and/or diabetes, the first annual MDPA conference will focus mainly on this national health epidemic. Americans suffering from obesity related diseases are concerned, more than ever, with paying for their medications, what medications they can take to treat their condition, and what they can do to improve their health through diet and exercise. Heart disease and diabetes are not only a daily public health concern but a significant factor in the growing problem of healthcare costs.

"It is critical that marketers understand the key role they play in either creating or solving America's obesity problem,” stated Dr. David Kessler. “American companies need to market more responsibly and encourage the use of products that help consumers make healthy choices. The time for those actions is now. We already face the economic and health consequences of widespread overeating."

The MDPA National Conference was created with the end consumer in mind. For this reason, attendees of the MDPA conference should include: Any individual, company or corporation involved in the creation of heart disease and/or diabetes prevention healthcare products; Any individual, company or corporation in the diet and exercise industry which markets heart disease and/or diabetes prevention to consumers; Any academic or individual in the public-health sphere who studies the control of heart disease and/or diabetes; Any governmental representative involved in the improvement of public health and the lowering of healthcare costs; Any individual, company or corporation whose products may help in the efficacy of heart disease and/or diabetes prevention; Any company, corporation, organization, brand or agency that incorporates heart disease and/or diabetes prevention in their marketing efforts.

“As companies increase their engagement in healthcare consumer marketing, we will strive to provide them with a premier forum for the exchange of information and resources to ensure responsible practice, consistent with the goals of a healthier America,” stated Bob Ehrlich, CEO and Founder of DTC Perspectives, Inc.

For more information on the MDPA National Conference, please visit us online at www.DTCperspectives.com or call Scott Ehrlich at (770) 559-0702.

DTC Perspectives Inc. is a conference, training and publishing company specializing in the analysis and improvement of direct-to-consumer (DTC), over-the-counter (OTC), and healthcare product consumer marketing. As our name implies, DTC Perspectives is not a pharmaceutical advocacy company, but a fair and balanced forum which welcomes all perspectives of the healthcare marketing debate. We are in the business of providing vital information and comprehensive analysis to top industry professionals and service suppliers engaged in all aspects of general healthcare consumer marketing through the industry wide distribution of our Healthcare Marketing Publications well as attendance at our highly respected Conference Series.

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Read the full story at http://www.prweb.com/releases/2010/05/prweb3974604.htm.


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