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Dr. Donnica Moore Advocates that Women Follow a Preventive Dental Health Routine that Includes Crest Pro-Health Enamel Shield
Date:7/1/2009

-- Crest Pro-Health Enamel Shield toothpaste creates a micro-thin shield against acid attack --

CINCINNATI, July 1 /PRNewswire/ -- Leading women's health expert, Donnica L. Moore, MD, wants women to know that their dental health is important to their overall wellness. She recommends Crest and Oral-B Pro-Health products because they offer preventive solutions that can be easily integrated into a daily health regimen.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090701/NY38331 )

"Our bodies' health - particularly as we age - requires that we take precautionary measures to strengthen ourselves," explains Donnica L. Moore, MD, women's health expert and advocate, physician educator and media commentator. "This includes tooth enamel. A daily regimen of brushing and rinsing with products containing enamel-strengthening ingredients, like new Crest Pro-Health Enamel Shield, will help shield smiles against enamel loss."

Enamel loss can occur when acids from everyday food and beverages, such as fruit, yogurt, salsa, orange juice and sports drinks, attack the tooth surface. If left untreated, the result can be irreversible enamel loss, which can lead to larger issues such as cavities, sensitivity, veneers, dentures and even oral surgery.

Crest Pro-Health Enamel Shield toothpaste contains the active ingredient Stannous Fluoride, which binds to enamel to create a micro-thin shield against acid attack. It also contains finer ActivClean Crystals(TM) for a smoother brushing experience and Dual Silica Technology for gentle cleaning. All Crest Pro-Health toothpastes protect all these areas dentists check most: cavities, gingivitis, plaque, sensitivity, tartar, fresh breath and whitening.

"Crest Pro-Health toothpaste protects against enamel loss in three ways. It: 1) binds to enamel to create a micro-thin shield, 2) kills acid-producing bacteria and 3) remineralizes teeth to strengthen enamel," says Dr. Robert Gerlach, Research Fellow in Worldwide Clinical Investigations at Procter & Gamble.

AVAILABILITY

  • Crest Pro-Health Enamel Shield toothpaste (four sizes ranging from .85oz to 7.8oz; approximately $1.00 to $4.25) is available in Fresh Mint flavor.
  • Crest Pro-Health Enamel Shield rinse is available in Fresh Clean Mint Flavor (440ml; $4.59). Crest Pro-Health Enamel Shield rinse, a complement to the toothpaste, helps strengthen enamel to protect against acid attack caused by plaque bacteria. It contains Sodium Fluoride, which helps prevent cavities without the burn of alcohol.
  • The Oral-B(R) CrossAction(R) PRO-HEALTH Manual toothbrush is available for $4.49 (all suggested retail prices). Oral-B(R) CrossAction(R) PRO-HEALTH toothbrush combines three features - CrissCross(R) bristles, gum stimulators and a textured tongue and cheek cleaner - to provide seven essential oral care benefits in one brush for a cleaner, healthier mouth. It is tough on plaque and gentle on enamel and gums.

For more information, visit www.crestprohealth.com or www.DrDonnica.com

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.


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SOURCE Crest
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