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Dr. Brian B. Adams to Join the 'MISSION'
Date:6/4/2009

mends avoiding sun exposure from 11 a.m. to 4 p.m., this is actually when most teams are out practicing. According to Dr. Adams, "Training and playing in the mid-day sun puts athletes at a greater risk for skin cancer, a potentially life-threatening condition that affects one in five Americans. Melanoma, the deadliest form of skin cancer, is the number one cancer killer of women ages 25 to 29. Outdoor athletes face double jeopardy because perspiration on the skin lowers the minimal erythema dose, the lowest UV light exposure needed to turn the skin barely pink. Skiers are in an even worse situation as there is less atmosphere on the high slopes than at sea-level to filter UV light, and the UV rays are reflected back up by the white snow."

About Mission Skincare:

MISSION Skincare(TM) is the brainchild of entrepreneur Josh Shaw, who founded the company in 2007 after meeting ultra-endurance runner Charlie Engle and hearing firsthand of the void in the marketplace for effective, functional and innovative skincare solutions. In addition to working closely with athletes in product innovation, MISSION Skincare(TM) proudly supports the charities of its partners and athletes. The products are engineered with breakthrough technology, vitamins, minerals and antioxidants, and are irritant and animal-cruelty-free.

The MISSION Skincare(TM) lineup currently includes: Ultra-Sweatproof Sunscreen SPF 30+ Lotion, Fast-Drying Sunscreen SPF 30+ Spray, Anti-Sting Sunscreen SPF 30+ Facestick, Anti-Friction Cream, Foot Synergy Gel, Lip Protector SPF 20 Gel, After-Sun Revive Gel and a collection of five Lip Balmers with SPF 15, including those created and designed by Serena Williams, Sergio Garcia, Amanda Beard, Gretchen Bleiler and Ryan Sheckler.

MISSION Skincare(TM) is available at select sports specialty retailers including Champs Sports, Lady Foot Locker, GNC and CVS, as well as at

SOURCE MISSION Skincare
Copyright©2009 PR Newswire.
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