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Dr. Brian B. Adams to Join the 'MISSION'
Date:6/4/2009

World Renowned Sports Dermatologist Appointed to Board of Advisors, MISSION Skincare(TM)

NEW YORK, June 4 /PRNewswire/ -- MISSION Skincare(TM), the first and only line of Athlete-Engineered(TM) skincare products, is pleased to announce that Brian B. Adams, MD, MPH, dermatologist and sports medicine specialist, has joined some of the world's most-esteemed athletes as the latest addition to the MISSION Skincare(TM) team.

As a member of the Board of Advisors, Dr. Adams will play an instrumental role in product formulation, development and efficacy, specifically ensuring that the product lineup offers innovative solutions in the prevention of skin cancer and addresses the vast skincare concerns specific to athletes. He will work closely alongside MISSION Skincare(TM) scientists and professional athlete co-founders including Serena Williams, Sergio Garcia, Mia Hamm, Steve Nash and others.

According to Josh Shaw, Founder and CMO, "Dr. Adams' extensive background, research and experience in athlete-focused dermatology are a perfect fit for MISSION Skincare(TM). Dr. Adams is a world renowned doctor, author and lecturer on the science of skincare among athletes, and we're honored to have him join us as we continue to pioneer the next frontier of innovative skincare and suncare solutions for active consumers."

Raising awareness for performance-based skincare products is a passion of Dr. Adams, an internationally recognized sports dermatologist, who solo authored the seminal book "Sports Dermatology" and is a part-time high school coach. "I am thrilled to be on the Board of Advisors for a socially-conscious brand that ensures there are products available to both athletes and non-athletes alike offering skincare solutions for everyday living, no matter your activity level. It's long overdue, and MISSION has it right," says Dr. Adams.

While the American Academy of Dermatology recom
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SOURCE MISSION Skincare
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