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Dowden Custom Media Strengthens e-Media
Date:1/16/2008

MONTVALE, N.J., Jan. 16 /PRNewswire/ -- The rapidly changing dynamics of media consumption means healthcare marketers will place a greater focus on electronic communications in the future. To meet that need, Dowden Custom Media, a leader in integrated consumer healthcare marketing programs, has repositioned its electronic media division under the new umbrella of eCrossings Media. The division supports Dowden Custom Media's healthcare clients as well as clients across Lebhar-Friedman, Inc., Dowden's parent company.

"Last fall, we unveiled a new Dowden brand that reflects our close partnership with our healthcare clients to develop integrated marketing solutions that build their brands, drive responses and increase clinical encounters," said Robert Osborn, President, Dowden Custom Media. "Now, the creation of eCrossings Media showcases our commitment to the interactive and online media market. We are excited about the opportunities this provides for the future growth of healthcare organizations in the online arena."

eCrossings Media will continue to offer e-media, Internet and new media services and products. "The change reflects our enhanced commitment to help healthcare marketers develop strategies and solutions that effectively adapt their marketing to this evolving landscape," said Sid Gokhale, Senior Vice President, eCrossings Media. "Our clients will see greater innovation through enhanced services, efficiencies and technology." The change does not involve any personnel changes.

Since 1988, Dowden has maintained a 100-percent focus on healthcare and its clients; it's the only custom media company specializing in communication with both consumers and physicians. Dowden Custom Media currently reaches more than 5 million homes throughout the year through integrated healthcare marketing programs, including print publications, online products and live events.

Dowden Custom Media is part of Dowden Health Media, which also produces five monthly medical journals and medical education programs. In 2005, Dowden joined the Lebhar-Friedman, Inc. family, the leading independent publisher and provider of information to the retail, foodservice and healthcare communities. For more information about Dowden, visit http://www.dowdencustom.com.


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