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Doug Burcin and Donna Murphy Named 'Advertising Persons of the Year'
Date:4/16/2008

Euro RSCG Life's Worldwide Managing Partners to Receive Manny Award

NEW YORK, April 16 /PRNewswire/ -- On Thursday, April 17, Donna Murphy and Doug Burcin, Worldwide Managing Partners at Euro RSCG Life, the only authentic integrated, global health communications network, will be honored by Med Ad News at its 19th annual Manny Awards event at the Sheraton Hotel & Towers in New York City. The Manny Awards honors some of the best in pharmaceutical and healthcare advertising. The "Advertising Person of the Year" is nominated by industry peers and selected by the publication's editors, and this year, the team of Burcin and Murphy will receive this prestigious award.

For almost 20 years, industry leaders have come together on the occasion of the Manny Awards to acknowledge those making significant contributions to, and celebrate creative excellence in, healthcare communications. On the evening of April 17, more than 500 industry peers will gather to honor winners and finalists in 13 award categories, including the winners of this year's "Advertising Persons of the Year " award, Donna Murphy and Doug Burcin.

"Donna and Doug have created the healthcare agency of the future," said David Jones, Global CEO, Euro RSCG Worldwide. "There are no two people who believe more strongly in the value of 'team,' and through their leadership, they have built a network deep in talent, full of individuals who have been inspired to succeed. They have built channel-agnostic teams, delivering integrated solutions based on client needs and these solutions have driven amazing business results for their clients and, in turn, for us," said Jones.

True "partners" in every sense of the word, the dynamic team of Doug Burcin and Donna Murphy has seamlessly led their global healthcare network over the past two years through unprecedented double-digit annual growth both organically and through global new business wins, yielding a 78 percent win rate. They have instilled in the Network the mission of Creative Business Solutions(sm) through which the agency creates ideas that combine various communication strategies to drive long-term growth and sales beyond customer expectations. Since joining in 1998, Burcin has successfully leveraged his scientific education, launching some three dozen brands, including Lantus -- the first truly global brand -- in more than 70 markets. Murphy is a business visionary who came to Euro RSCG Worldwide as Worldwide CFO, joining from Goldman Sachs in 1987, and who is recognized by agency staff for her special brand of guidance and mentoring. Together, they have inspired agency employees around the globe and have led the industry as the first to launch a new model agency, Euro RSCG Life x2. Built around a vision of "brains without borders," Euro RSCG Life x2 has organized staff talents and business structure in a unique way to develop and deliver Creative Business Solutions to better meet the needs of today's healthcare clients.

About Euro RSCG Life:

Euro RSCG Life aligns the company's 50 health-focused offices in 30 countries. It creates a single network with over 1,500 employees offering clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, digital marketing, direct to patient and consulting services. The network's client roster includes GlaxoSmithKline, Novartis, Pfizer, sanofi-aventis, Schering-Plough and Wyeth. Euro RSCG Life is part of Euro RSCG Worldwide, a leading global marketing communications agency, and the largest unit of Havas, the world's fourth-largest communications group (Euronext Paris SA: HAV.Pa).

Contact: Jamie Schwartzberg

e-mail: jamie.schwartzberg@eurorscg.com

Tel.: (212) 367-6840


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SOURCE Euro RSCG Life
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