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Doomsday Preppers Find Protection in Secret-Room Business: Covert Concepts Offers Unique Service to the Growing Niche Population
Date:9/20/2013

Wilmington, NC (PRWEB) September 20, 2013

Now in its tenth year, National Preparedness Month is officially underway. But for some individuals, the most significant emergency to prepare for is no longer disastrous weather. For many, the new focus is doomsday.

The wide–spreading interest in an approaching apocalyptic event – marked by the popularity of television shows like “Doomsday Preppers” and “Under the Dome” – has led many in the secretive population on the hunt for survival supplies. In lieu of this, one business is offering something beyond readiness tools. Covert Concepts offers a safe space to store these necessities within preppers’ own homes.

“When it comes to planning, many preppers search for the best of the best, but there is no point in gathering a large food supply or collection of guns if they can easily be accessed by others,” said Josh Johnson, owner and chief designer of Covert Concepts. “They need a place to hide valuables. Honestly, nearly every family has something important to keep protected – doomsday preparers or not – and Covert Concepts makes this possible.”

Although Johnson initially had no intention of serving the survivalist community, the secret door company – specializing in the fine art of concealment – has recently created a unique business model to assist this growing group.

From safes hidden behind mirrors to full rooms behind bookcases, the east-coast company assures that what you want hidden – whether it be guns, a food supply or family members themselves in emergency situations – will remain hidden.

“For every project, we use state-of-the-art security equipment and only the finest materials to build the optimal safe space,” Johnson said. “We take it one step further by operating out of an unmarked truck. I’ve learned that the key to best serving this group is to understand the needs and security is a top priority.”

A former marine, Johnson fu
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