Navigation Links
Don't throw the candy out: Temptation leads to moderation
Date:9/15/2008

Banishing tempting goodies may not be the best way to keep from eating them.

Tempting foods can actually increase willpower, according to new research in the Journal of Consumer Research. Although it seems counterintuitive, consumers show more self-control after they've spent some time in the presence of a treat.

Authors Kelly Geyskens, Siegfried DeWitte, Mario Pandelaere, and Luk Warlop (all Catholic University, Leuven, Belgium) conducted a series of studies where they created temptation situations for study participants. They found that the presence of actual M&Ms (as opposed to pictures or smells), improved participants' self control.

"In three experimental studies, we demonstrate that "actionability" (that is, the opportunity to consume the temptation) of the prior food temptation is the pivotal variable," explain the authors. "It appears that the self-control strategies that are marshaled to deal with the conflict in the previous tempting situation linger into the subsequent temptation situation, and hence helps consumers to control their food intake."

According to the authors, previous studies have not distinguished between actionable and non-actionable temptations (ones where the person can actually consume the item vs. ones where the person sees or smells the tempting item but cannot physically consume it). The researchers compared various situations (including putting participants in a room filled with the aroma of fresh-baked brownies) and found that they were best able to control their eating when the temptation was real.

"The results of the three studies imply that tempting consumers with real food may help them to restrict their food intake on a subsequent consumption opportunity. This suggests that having candy in large stocks at home thus might help women with their attempts at controlling their food intake, whereas seeing pictures of food in magazines or on television might lead them to eat more when given the occasion," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Growing Link Between Diabetes and Periodontal Disease Focus of National Gathering for Health Care Leaders
2. Treating your periodontal pockets may benefit your pocket book
3. Ortho Organizers(R) Announces the Launch of the Ancor Pro(TM) Orthodontic Anchorage System Hands-on Course
4. Survey confirms Americans prefer root canal treatment by endodontists
5. Most With High Blood Pressure Dont Follow Recommended Diet
6. Watch Your Mouth: Michigan Association of Endodontists Offers Four Part Series on Keeping Your Teeth Healthy
7. NYU dental researchers find evidence of periodontal disease leading to gestational diabetes
8. HPV, periodontitis work in tandem to increase risk of tongue cancer
9. Ortho Organizers(R) Introduces New Premium Product Line - O2 Select(TM) Orthodontic Instruments
10. Saving teeth by using periodontal ligament regeneration
11. Researchers uncover higher prevalence of periodontal disease in rheumatoid arthritis patients
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/28/2017)... ... April 28, 2017 , ... Children ... to more adverse experiences than children in the general population. That’s because foster ... neglect or other family challenges. While no fault of their own, youth who ...
(Date:4/28/2017)... ... 28, 2017 , ... Bill Howe started his sewer and drain company in ... Howe joined the team, the Bill Howe brand was born and they began cultivating ... giving back to the San Diego community in which they worked, lived and were ...
(Date:4/28/2017)... New York, New York (PRWEB) , ... April ... ... of high-quality anti-aging skincare and advanced nutraceutical supplements, through its Nova ... fast-absorbing cream provides the hydrating benefits of a moisturizer with the power of ...
(Date:4/27/2017)... PHILADELPHIA and DENVER (PRWEB) , ... April 27, ... ... Jewish Health, the nation’s leading respiratory hospital, based in Denver, Colorado, announced an ... Institute is enabled by the continuing support of the Jane and Leonard Korman ...
(Date:4/27/2017)... ... April 27, 2017 , ... Last night, Christine Collins ... the Year for her extraordinary compassion and lifelong dedication to serve others. Since ... caregivers for the prestigious award each year – identifying a CAREGiver who has ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... YORK , April 19, 2017 The Mobile ... to showcase a healthy CAGR during the forecast period ... type in the global digital mobile X-Ray devices market, which ... Mn in 2017, expanding at a CAGR of 7% over ... absolute $ opportunity of more than US$ 100 Mn in ...
(Date:4/19/2017)... PUNE, India , April 19, 2017 ... Type and Application, Forecast to 2022 report has covered and ... provides statistics and information on market size, shares and growth ... with major drivers, challenges and opportunities in the global market. ... Browse 152 Tables and ...
(Date:4/19/2017)... THOUSAND OAKS, Calif. , April 19, 2017 ... premium industrial buildings it is developing at Conejo ... California , to Atara Biotherapeutics, Inc. ... patients with severe and life-threatening diseases that have ... focus on allogeneic T-cell therapies for cancer, autoimmune ...
Breaking Medicine Technology: