Navigation Links
Don't throw the candy out: Temptation leads to moderation
Date:9/15/2008

Banishing tempting goodies may not be the best way to keep from eating them.

Tempting foods can actually increase willpower, according to new research in the Journal of Consumer Research. Although it seems counterintuitive, consumers show more self-control after they've spent some time in the presence of a treat.

Authors Kelly Geyskens, Siegfried DeWitte, Mario Pandelaere, and Luk Warlop (all Catholic University, Leuven, Belgium) conducted a series of studies where they created temptation situations for study participants. They found that the presence of actual M&Ms (as opposed to pictures or smells), improved participants' self control.

"In three experimental studies, we demonstrate that "actionability" (that is, the opportunity to consume the temptation) of the prior food temptation is the pivotal variable," explain the authors. "It appears that the self-control strategies that are marshaled to deal with the conflict in the previous tempting situation linger into the subsequent temptation situation, and hence helps consumers to control their food intake."

According to the authors, previous studies have not distinguished between actionable and non-actionable temptations (ones where the person can actually consume the item vs. ones where the person sees or smells the tempting item but cannot physically consume it). The researchers compared various situations (including putting participants in a room filled with the aroma of fresh-baked brownies) and found that they were best able to control their eating when the temptation was real.

"The results of the three studies imply that tempting consumers with real food may help them to restrict their food intake on a subsequent consumption opportunity. This suggests that having candy in large stocks at home thus might help women with their attempts at controlling their food intake, whereas seeing pictures of food in magazines or on television might lead them to eat more when given the occasion," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Growing Link Between Diabetes and Periodontal Disease Focus of National Gathering for Health Care Leaders
2. Treating your periodontal pockets may benefit your pocket book
3. Ortho Organizers(R) Announces the Launch of the Ancor Pro(TM) Orthodontic Anchorage System Hands-on Course
4. Survey confirms Americans prefer root canal treatment by endodontists
5. Most With High Blood Pressure Dont Follow Recommended Diet
6. Watch Your Mouth: Michigan Association of Endodontists Offers Four Part Series on Keeping Your Teeth Healthy
7. NYU dental researchers find evidence of periodontal disease leading to gestational diabetes
8. HPV, periodontitis work in tandem to increase risk of tongue cancer
9. Ortho Organizers(R) Introduces New Premium Product Line - O2 Select(TM) Orthodontic Instruments
10. Saving teeth by using periodontal ligament regeneration
11. Researchers uncover higher prevalence of periodontal disease in rheumatoid arthritis patients
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/23/2017)... (PRWEB) , ... February 23, 2017 , ... ... outlet with a clinician-based audience, will be participating in Rare Disease Day events, ... Washington, D.C. In addition, Rare Disease Report, a website, weekly e-newsletter and quarterly ...
(Date:2/23/2017)... ... February 23, 2017 , ... Rosica Communications, a national ... marketing, social media management, corporate communications, SEO and cause marketing, is opening an ... nearby New Hampshire, Massachusetts and Canada, Rosica will focus on expanding its footprint. ...
(Date:2/23/2017)... ... February 23, 2017 , ... Pink Pig Publishing ... generations converge and explore the world from different perspectives. By providing a place ... to gain understanding, increase empathy, and find greater happiness. , "Our approach ...
(Date:2/23/2017)... ... 2017 , ... The Center for Autism and Related Disorders ... Research and Treatment (RI-CART) and Cinemaworld to present Sensory Friendly Films. The events ... films in an environment that accommodates their unique needs. , Launched in January, ...
(Date:2/23/2017)... ... 2017 , ... Curemark, LLC announced today that the Blüm Study, a Phase ... 3-8 with Autism, is now enrolling at three new sites. These new sites are ... , “There are currently no approved drugs that address the core symptoms of ...
Breaking Medicine News(10 mins):
(Date:2/23/2017)... , Feb 23, 2017 Research and Markets ... & Trends - Industry Forecast to 2025" report to their ... The ... around 6.9% over the next decade to reach approximately $47.6 billion ... estimates and forecasts for all the given segments on global as ...
(Date:2/23/2017)... February 23, 2017 The fast-growing cannabis ... the United States . According to the 2017 Legal ... is expected to create 283,422 jobs by 2020, with an ... the next four years. The accelerating pace of cannabis legalization ... of legal cannabis market, which will further create more business ...
(Date:2/23/2017)... , February 23, 2017 ... on the global market for intraoperative imaging, excerpts ... valued at US$ 513.9 million. According to the ... surging on the grounds of increasing adoption of ... field of diagnostic imaging for neurosurgeries. The world,s ...
Breaking Medicine Technology: