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Donna Tuths Named 2009 Advertising Person of the Year by Med Ad News
Date:4/23/2009

NEW YORK, April 23 /PRNewswire/ -- Donna Tuths, President of Ogilvy Healthworld North America has been named "Advertising Person of the Year" by Med Ad News, the magazine that has been covering marketing in the pharmaceutical industry for 25 years.

With 20 years' experience in consumer and B2B marketing, Tuths joined Ogilvy Healthworld in 2003 to focus her consumer marketing expertise on healthcare clients. She was former president of Organic New York and managing director of Y&R Wunderman New York, where she worked on direct marketing campaigns as global lead for AT&T and IBM.

In the last six years, Tuths has been credited with transforming Ogilvy Healthworld into a leader in the healthcare marketing sector. The agency has more than doubled in size, backed by a consistent record of business growth and effective and award-winning work. With a new business win rate of over 75%, the agency won new business from Sanofi-Aventis, Roche Diagnostics, Smith & Nephew and Takeda Pharmaceuticals and grew organically with Allergan, Boehringer-Ingelheim, Johnson & Johnson, and Novartis over the past year.

An integrated marketing executive, Tuths has also been credited with breaking down the resource silos within the company, restructuring account teams to deliver true 360 Degree integration and collaboration across professional and consumer audiences.

Recognizing her leadership, the agency promoted her from Managing Director to regional president, North America in 2007.

In a video that the agency put together for her nomination, colleagues and clients described Donna as 'fearless,' 'brave,' 'warm,' 'generous,' 'gracious,' 'somebody who challenges the status quo,' 'somebody people want to follow' and 'a true gentlewoman with brains.'

A client explains, "She gets it. She's been in the agency world for so long. She understands what the marketer of
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SOURCE Ogilvy North America
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