NEW YORK, April 23 /PRNewswire/ -- Donna Tuths, President of Ogilvy Healthworld North America has been named "Advertising Person of the Year" by Med Ad News, the magazine that has been covering marketing in the pharmaceutical industry for 25 years.
With 20 years' experience in consumer and B2B marketing, Tuths joined Ogilvy Healthworld in 2003 to focus her consumer marketing expertise on healthcare clients. She was former president of Organic New York and managing director of Y&R Wunderman New York, where she worked on direct marketing campaigns as global lead for AT&T and IBM.
In the last six years, Tuths has been credited with transforming Ogilvy Healthworld into a leader in the healthcare marketing sector. The agency has more than doubled in size, backed by a consistent record of business growth and effective and award-winning work. With a new business win rate of over 75%, the agency won new business from Sanofi-Aventis, Roche Diagnostics, Smith & Nephew and Takeda Pharmaceuticals and grew organically with Allergan, Boehringer-Ingelheim, Johnson & Johnson, and Novartis over the past year.
An integrated marketing executive, Tuths has also been credited with breaking down the resource silos within the company, restructuring account teams to deliver true 360 Degree integration and collaboration across professional and consumer audiences.
Recognizing her leadership, the agency promoted her from Managing Director to regional president, North America in 2007.
In a video that the agency put together for her nomination, colleagues and clients described Donna as 'fearless,' 'brave,' 'warm,' 'generous,' 'gracious,' 'somebody who challenges the status quo,' 'somebody people want to follow' and 'a true gentlewoman with brains.'
A client explains, "She gets it. She's been in the agency world for so long. She understands what the marketer of a pharmaceutical company needs. She takes what we need and she takes the agency's specialty and brings them together and brings the brand to life."
Outside Ogilvy, Tuths is a board member of Schools That Can, a nonprofit organization dedicated to providing inner-city children with a quality education and a co-director of the Institute for Women's Health Partnership, a national organization of healthcare professionals, marketers and advocates focused on improving health outcomes for women through dramatic change for patient and physician education.
Tuths received her award at Med Ad News' 20th annual Manny Awards on Wednesday, April 22, 2009.
About Ogilvy Healthworld
Ogilvy Healthworld is a leading global healthcare communications network with 55 offices in 33 countries. The network has more than 1,000 brand assignments from nearly 200 clients worldwide.
A division of WPP Group plc (Nasdaq: WPPGY, www.wpp.com), Ogilvy Healthworld (www.ogilvyhealthworld.com) delivers creativity, strategic insight and communications expertise through their "For the Life of the Brand(TM)" services to clients in the healthcare industry. These 360 Degree services include Advertising, Public Relations, Direct-to-Consumer, Direct-to-Patient, Relationship Marketing, Medical Education, Brand Development, Clinical Trial Recruitment and Global Integration.
With the commitment to fully serve and satisfy the needs and aspirations of their clients, the people of Ogilvy Healthworld view the communication of knowledge and information as vital to the effective practice of healthcare.
About Ogilvy North America
Ogilvy North America (www.ogilvy.com), is the largest unit of Ogilvy & Mather Worldwide, a subsidiary of WPP Group plc (Nasdaq: WPPGY). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency's clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations and OgilvyAction.
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