Navigation Links
Does driving a Porsche make a man more desirable to women?
Date:6/16/2011

New research by faculty at Rice University, the University of Texas-San Antonio (UTSA) and the University of Minnesota finds that men's conspicuous spending is driven by the desire to have uncommitted romantic flings. And, gentlemen, women can see right through it.

The series of studies, "Peacocks, Porsches and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System," was conducted with nearly 1,000 test subjects and published recently in the Journal of Personality and Social Psychology.

"This research suggests that conspicuous products, such as Porsches, can serve the same function for some men that large and brilliant feathers serve for peacocks," said Jill Sundie, assistant professor of marketing at UTSA and lead author of the paper.

Just as peacocks flaunt their tails before potential mates, men may flaunt flashy products to charm potential dates. Notably, not all men favored this strategy just those men who were interested in short-term sexual relationships with women.

"The studies show that some men are like peacocks. They're the ones driving the bright colored sports car," said co-author Vladas Griskevicius, assistant professor of marketing at the University of Minnesota.

According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch: Although women found the flashy guys more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man's flashy spending that he was interested in uncommitted sex.

"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car," said co-author Daniel Beal, assistant professor of psychology at Rice. "People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men might be sending women the wrong message."

Though often associated with Western culture, extreme forms of conspicuous displays have been found in cultures across the globe and throughout history.

While finding that men may use conspicuous consumption as a short-term mating signal, the researchers discovered that women don't behave in the same manner and don't conspicuously spend to attract men.

"Obviously, women also spend plenty of money on expensive things," Sundie said. "But the anticipation of romance doesn't trigger flashy spending as it does with some men."


'/>"/>

Contact: David Ruth
druth@rice.edu
713-348-6327
Rice University
Source:Eurekalert

Related medicine news :

1. Distracted Driving May Be Rising Despite State Laws
2. Temple-led study finds widening gap between distracted driving and legislation
3. Driving Skills Do Ebb With Age: Study
4. Single bioptic telescope for low vision driving may not obscure road view of second eye
5. Doctors should evaluate liver disease patients for cognitive impairment, address driving safety
6. Driving simulators help older adults improve their road skills
7. Driving a Bad Idea for People Wearing a Cast, Brace: Experts
8. 40 Million in U.S. Driving Drunk or Drugged
9. Multifocal Contact Lens Not Ideal for Night Driving
10. Multifocal contact lenses may reduce vision for night driving
11. Poverty Driving HIVs Spread Among Urban Heterosexuals: Report
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/27/2017)... IL (PRWEB) , ... March 27, 2017 , ... ... systems, recently received the CE Certificate of Conformity for the Smart System® 20/20. ... or exceed the highest industry standards and specifications such as ANSI, ISO and ...
(Date:3/27/2017)... ... March 27, 2017 , ... Advantexe ... announced the launch of a new research study, The Business Readiness Report. The ... execute that strategy, and the actual success of achieving individual and company goals. ...
(Date:3/27/2017)... ... 2017 , ... According to the American Cancer Society , the average ... 95%. Once the cancer spreads to other organs, bones, or lymph nodes, however, the ... avoid this latter group, tune in to Lifestyle Magazine on April 9, ...
(Date:3/27/2017)... , ... March 27, 2017 , ... ... GTEC Orange facility from 8:00am-10:00am on Monday, April 3rd to commemorate the two-year ... be an opportunity for area-residents to celebrate two great years while also familiarizing ...
(Date:3/25/2017)... ... , ... Getting earned media coverage meaningful for Garden Media Group's clients is ... year, Garden Media aims to provide material helpful to clients’ goals and bottom lines. ... key messages to gain coveted media placements, Garden Media wows clients year-round. , ...
Breaking Medicine News(10 mins):
(Date:3/27/2017)... , March 27, 2017 To mark the ... , Inc., a leader in digital imaging solutions, will ... East convention, held at New York,s ... Save Your Vision Month, sponsored by the American Optometric Association, ... the importance of receiving comprehensive eye exams. In recognition of ...
(Date:3/27/2017)... FinancialBuzz.com News Commentary  ... Based on New Frontier Data,s sales forecasts ... is legal will generate $655 million in taxes on retail sales. ... taxes, such as Washington State,s 37% cannabis ... state sales taxes that are applied on all retail sales. By ...
(Date:3/27/2017)... 2017   Pulmatrix, Inc . (NASDAQ: PULM), a clinical ... pulmonary diseases, today announced that it has added two experts ... asthma to its Scientific Advisory Board . ... B. Moss , MD, former chief of the Pediatric Pulmonary ... Center at Stanford University, and David ...
Breaking Medicine Technology: