Navigation Links
Does driving a Porsche make a man more desirable to women?
Date:6/16/2011

New research by faculty at Rice University, the University of Texas-San Antonio (UTSA) and the University of Minnesota finds that men's conspicuous spending is driven by the desire to have uncommitted romantic flings. And, gentlemen, women can see right through it.

The series of studies, "Peacocks, Porsches and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System," was conducted with nearly 1,000 test subjects and published recently in the Journal of Personality and Social Psychology.

"This research suggests that conspicuous products, such as Porsches, can serve the same function for some men that large and brilliant feathers serve for peacocks," said Jill Sundie, assistant professor of marketing at UTSA and lead author of the paper.

Just as peacocks flaunt their tails before potential mates, men may flaunt flashy products to charm potential dates. Notably, not all men favored this strategy just those men who were interested in short-term sexual relationships with women.

"The studies show that some men are like peacocks. They're the ones driving the bright colored sports car," said co-author Vladas Griskevicius, assistant professor of marketing at the University of Minnesota.

According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch: Although women found the flashy guys more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man's flashy spending that he was interested in uncommitted sex.

"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car," said co-author Daniel Beal, assistant professor of psychology at Rice. "People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men might be sending women the wrong message."

Though often associated with Western culture, extreme forms of conspicuous displays have been found in cultures across the globe and throughout history.

While finding that men may use conspicuous consumption as a short-term mating signal, the researchers discovered that women don't behave in the same manner and don't conspicuously spend to attract men.

"Obviously, women also spend plenty of money on expensive things," Sundie said. "But the anticipation of romance doesn't trigger flashy spending as it does with some men."


'/>"/>

Contact: David Ruth
druth@rice.edu
713-348-6327
Rice University
Source:Eurekalert

Related medicine news :

1. Distracted Driving May Be Rising Despite State Laws
2. Temple-led study finds widening gap between distracted driving and legislation
3. Driving Skills Do Ebb With Age: Study
4. Single bioptic telescope for low vision driving may not obscure road view of second eye
5. Doctors should evaluate liver disease patients for cognitive impairment, address driving safety
6. Driving simulators help older adults improve their road skills
7. Driving a Bad Idea for People Wearing a Cast, Brace: Experts
8. 40 Million in U.S. Driving Drunk or Drugged
9. Multifocal Contact Lens Not Ideal for Night Driving
10. Multifocal contact lenses may reduce vision for night driving
11. Poverty Driving HIVs Spread Among Urban Heterosexuals: Report
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the Mountains to the Mission ... lost souls in the Philippines. “The Journey: From the Mountains to the Mission Field” ... the Bible. She has taught all ages and currently teaches a class of ladies ...
(Date:10/12/2017)... , ... October 12, 2017 , ... Planet Fitness, one ... U.S., announced today its plans to open a flagship location in Covington, LA at ... former Rooms To Go store next to Office Depot in the Holiday Square shopping ...
(Date:10/12/2017)... ... , ... Asante, a nationally recognized health system in southern ... home health joint venture through an agreement, effective October 1, 2017, to create ... health company with Asante, delivering clinically integrated care, for the past eight years. ...
(Date:10/12/2017)... ... October 12, 2017 , ... Leading pediatric oncology experts at Children’s National ... 49th Congress of the International Society of Paediatric Oncology (SIOP) Oct. 12-15. ... for Cancer and Blood Disorders at Children’s National, and Stephen P. Hunger, M.D., ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... property taxes a year. In some states—like New York, New Jersey, Massachusetts, Texas, ... many overseas retirement havens have extremely low property-tax rates, which contributes to the ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... to the Centers for Disease Control and Prevention (CDC), influenza vaccination ... is helping communities across Massachusetts , Connecticut ... flu shots through the end of the month. *Some exclusions ... ... shot is by the end of October, according to the Centers for ...
(Date:10/2/2017)... , Oct. 2, 2017 Diplomat Pharmacy, ... 8th Day Software and Consulting, LLC , and named ... 8th Day Software, based in Tennessee , ... 8th Day expands EnvoyHealth,s service offerings for health care ... "In an interoperable ...
(Date:10/2/2017)... 2017  AllianceRx Walgreens Prime, the combined central specialty ... pharmacy benefit manager Prime Therapeutics LLC (Prime), today officially ... the unveiling of new signage at its headquarters in ... at a few other company-owned facilities across the country. ... some of whom will begin to see the AllianceRx ...
Breaking Medicine Technology: