Navigation Links
Does changing the price of medicine influence consumers' perceived health risk?
Date:12/11/2012

Consumers assume their risk of getting a serious illness is higher when medications are cheaper because they believe that prices for life-saving products are based on need and not profit, according to a new study in the Journal of Consumer Research.

"When consumers see lower prices for a life-saving product, they infer a higher need and thereby a greater risk that they can contract the disease. On the other hand, higher prices signal that a drug or treatment is inaccessible and thus the risk of getting a disease must not be all that great," write authors Adriana Samper (Arizona State University) and Janet A. Schwartz (Tulane University).

One study examined whether consumers believe that some products (vaccines or cancer medications) are more likely to be priced with need and accessibility in mind than others (cosmetics or computer software). Consumers overwhelmingly believed that life-saving products were priced with access in mind but other products were priced with profits in mind.

In another study, consumers were told they should get a flu shot. Personal health (avoiding illness or lost income from missing work) was emphasized for some of them, while public health (avoiding spreading the flu or burdening the economy by missing work) was emphasized for others. The price of the vaccine varied ($25 or $125), but was always covered by insurance. Consumers believed they were more likely to get the flu when the vaccine was $25 compared to $125, but only when personal health was emphasized. Consumers saw low prices as indicating a higher need for the vaccine, which caused them to feel they were at greater risk. However, when directed to think about how the flu shot benefited society, consumers did not think about price as an indicator of their own risk.

"Low prices for life-saving products may increase perception of risk and intention to consume care, even when unnecessary. However, high prices may make consumers feel less at risk, and thereby less likely to seek beneficial treatments. In short, prices may influence how consumers seek medical care in a way that doesn't accurately reflect real risk," the authors conclude.


'/>"/>

Contact: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
Source:Eurekalert

Related medicine news :

1. Guidelines developed for extremely premature infants at NCH proven to be life-changing
2. Changing epidemiology of rare disease links sinus irrigation with contaminated tap water, 2 deaths
3. Birds Songs Reflect Changing Weather Patterns: Study
4. Brain structure helps guide behavior by anticipating changing demands
5. 1-800-GO-VAPOR.com Targets Holiday Shoppers with Cut-Price Ladybug Vapor Steam Cleaner
6. Cardiac Screening for All Young Athletes Carries Big Price Tag: Study
7. Toward competitive generic drug prices in Canada
8. Smokers Drop Pricey Cigarettes for Cheaper Alternatives: CDC
9. Rising Cigarette Prices May Be Incentive to Quit
10. The price tag on a patient-centered medical home
11. Report using private health claims data shows prices are driving health spending growth
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/20/2017)... ... 20, 2017 , ... As part of an effort coordinated by more than ... has provided input to the U.S. Senate on health care reform. , The group ... E. Schumer (D - NY) and all other Senate members. This correspondence provides legislators ...
(Date:6/19/2017)... , ... June 19, 2017 , ... ... brand new operating rooms this month. These additions will expand the capabilities of ... state-of-the-art facilities. One operating room will be solely dedicated to pediatric operations, while ...
(Date:6/19/2017)... ... June 19, 2017 , ... Haute ... to its exclusive network of beauty and wellness experts. , With two decades ... Beauty readers on hair care and restoration. , Heading the ...
(Date:6/19/2017)... ... June 19, 2017 , ... ... the general availability of several new and improved features to their Workplace ... Way iGuide data in support of national campaigns. The latest release also ...
(Date:6/19/2017)... ... 2017 , ... Bioclinica® eHealth Solutions, which provides an agile ... the launch of Clean Patient Optics ™, a first-of-its kind, fully-validated clinical ... and clinical trial timelines. The innovative product provides uninterrupted visibility into patient data ...
Breaking Medicine News(10 mins):
(Date:5/26/2017)... BARBARA, Calif. , May 25, 2017  In ... United States , Direct Relief is working with ... overdose-reversing Naloxone available at no cost to community health ... other nonprofit providers nationwide. "Pfizer has ... access to medicines and ensuring patient safety through educational ...
(Date:5/23/2017)... May 23, 2017  Leaf Healthcare, recognized for ... devices for pressure ulcer prevention, will unveil its ... of Critical Care Nurses, National Teaching Institute and ... The Leaf Patient Monitoring System is the ... hospital environment.  The system seamlessly tracks patient movement ...
(Date:5/22/2017)... , May 22, 2017  As the ... a whole continue to make the revolutionary shift ... increasingly important for ensuring positive patient outcomes and ... stakeholders are shifting focus away from clinical trials ... effects of long-term specialty drug therapy utilization in ...
Breaking Medicine Technology: