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Date:5/27/2010

Nurtur Launches Campaign to Introduce Value-Based Integrated Life and Health Management Capabilities

Farmington, Conn. (Vocus) May 27, 2010 -- Since first announcing its strategic direction to transform traditional disease management, Nurtur®, the health, wellness, and work-life company serving employers, plan sponsors and health plans, has dedicated itself to realizing its vision. The company has completed many milestones including the acquisition of three companies to add work-life, wellness and online health management capabilities, and becoming the first company to achieve accreditation through the Healthcare Transparency Accreditation Program (H-TAP). These accomplishments have allowed Nurtur to refine its integrated life and health model ensuring that it’s value-based, transparent and scalable.

Today Nurtur announced a new campaign to introduce its integrated life and health management capabilities to the marketplace. “Got Life?” presents the simple concept that “the way to health is through life,” based on the premise that what’s been missing from healthcare and disease management is life management.

“When individuals are struggling to overcome life barriers such as stress, family care issues or financial concerns, they often don’t have the capacity or energy to focus on their health,” said Mike Maluccio, Senior Vice President of Sales and Client Services for Nurtur. &l
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Source: PRWeb
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