Navigation Links
Doctors and Medical Groups Increasingly Embrace Physician Marketing to Counter Changes in Health Care
Date:7/1/2010

Doctors and medical group practices are adapting physician marketing strategies in order to attract patients, compete effectively, grow their revenues, counter the declining economy and prepare for health care reform.

(PRWEB) July 1, 2010 -- According to Lonnie Hirsch, Co-Founder of doctor and physician marketing firm Heathcare Success Strategies, doctors are increasingly resorting to marketing to counter unfavorable changes in health care.

“While underlying motivations vary, doctors often begin marketing to counter declining reimbursements, respond to increasing competition, prepare for health care reform, recapture revenues lost due to our flagging economy or stay competitive despite the trend toward mega groups and hospital-owned practices.”

Of course, one only has to look around to notice just how far doctor marketing has come in recent years. Physician practices and groups are now among the largest local advertisers in print (magazines, yellow pages, shoppers and newspapers), the Internet, radio, television and even on billboards.

What’s more, the trend toward doctor marketing is increasing.

Hirsch elaborates, “Doctors have called us in record numbers since the first of the year, and their motivations have changed. While in past years our clients simply wanted to attract more patients, these days they want to protect themselves from external changes.”

Surprisingly, last year’s stock market rally hasn’t translated into increased doctor optimism.

“While I am sure there are some optimistic doctors out there, we cannot recall a single one who called us to capitalize on increasing demand due to our supposedly recovering economy. Rather, the doctors we talk to are trying to cope with change.”

About Healthcare Success Strategies (http://www.HealthcareSuccess.com):

Healthcare Success Strategies offers many health care marketing services and products, including a medical practice marketing newsletter, doctor marketing consulting and a physician marketing seminar.

# # #

Read the full story at http://www.prweb.com/releases/2010doctormarketing/06physicianmarketing/prweb4125834.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. HCL Supports Reform of Language Testing for International Doctors
2. DrFinders Releases Searchable Online Directory of Doctors for All Medical Needs
3. The International Association of Anesthesiologists Places its Top Doctors in the Renowned Medical Publication, The Leading Physicians of the World.
4. DocGreet Guarantees More Time and Money to Doctors and Health Care Providers
5. LapBandDoctors.com Announces Open Membership To Lap Band Surgery Professionals Around The Country.
6. Most Doctors Giving Pap Test Too Often
7. Brain MRI in children: Incidental findings yield disclosure dilemmas for doctors, patients
8. When doctors kill
9. Less-invasive Lymph Node Resection Following Breast Cancer Surgery Confirmed as Standard of Care in Eight-year Study Led by AGH Doctors
10. Online Housecalls, Improved Patient Care and Increased Communication Between Doctors and Healthcare Professionals Now Made Possible Through Docgreet.com
11. Sun-induced skin cancer: new discovery permits doctors to assess genetic risk
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Doctors and Medical Groups Increasingly Embrace Physician Marketing to Counter Changes in Health Care 
(Date:2/8/2016)... , ... February 08, 2016 , ... If you are ... to handle, you are not alone. According to the Center for Disease Control and ... stroke, type 2 diabetes and certain types of cancer, some of the leading causes ...
(Date:2/8/2016)... ... February 08, 2016 , ... Steve Helwig & Associates Insurance ... new community enrichment program, has teamed up with Citizens Opposed to Domestic Abuse in ... intimate abuse. To support all those victimized by the fear of violence in their ...
(Date:2/8/2016)... ... February 08, 2016 , ... Local insurance agency ... Venice, FL area, has initiated a fundraiser for a two year old little ... days after Christmas. To support this beautiful child who is facing life’s journey ...
(Date:2/8/2016)... (PRWEB) , ... February 08, ... ... and security executive networking and relationship-marketing firm, announced today that nominations will ... Information Security Executive® (ISE®) West Awards. , Awards include the Information ...
(Date:2/8/2016)... ... 2016 , ... Eating disorders and post-traumatic stress disorder (PTSD) ... men with eating disorders report a history of trauma, research suggests that it ... eating disorder. , At the 2016 iaedp Symposium, the workshop, “What Eating ...
Breaking Medicine News(10 mins):
(Date:2/5/2016)... , Feb. 5, 2016 ... of the "Global Obstetrics Partnering 2010-2016: ... profile to their offering. --> ... the "Global Obstetrics Partnering 2010-2016: Deal ... to their offering. --> Research ...
(Date:2/4/2016)... Feb. 4, 2016  Edwards Lifesciences Corporation (NYSE: ... structural heart disease and critical care monitoring, announced today ... (ASR) agreement with Morgan Stanley & Co. LLC to ... is part of the Company,s previously authorized program to ... stock.  --> --> ...
(Date:2/4/2016)... -- Worldwide Radiology Oncology surgical robot markets are ... systems provide a way to improve traditional open ... systems pinpoint the delivery of radiation precisely, eliminating ... problem previously, limiting the quantity of radiation that ... far beyond what has been available, promising a ...
Breaking Medicine Technology: