Navigation Links
Doctors and Medical Groups Increasingly Embrace Physician Marketing to Counter Changes in Health Care
Date:7/1/2010

Doctors and medical group practices are adapting physician marketing strategies in order to attract patients, compete effectively, grow their revenues, counter the declining economy and prepare for health care reform.

(PRWEB) July 1, 2010 -- According to Lonnie Hirsch, Co-Founder of doctor and physician marketing firm Heathcare Success Strategies, doctors are increasingly resorting to marketing to counter unfavorable changes in health care.

“While underlying motivations vary, doctors often begin marketing to counter declining reimbursements, respond to increasing competition, prepare for health care reform, recapture revenues lost due to our flagging economy or stay competitive despite the trend toward mega groups and hospital-owned practices.”

Of course, one only has to look around to notice just how far doctor marketing has come in recent years. Physician practices and groups are now among the largest local advertisers in print (magazines, yellow pages, shoppers and newspapers), the Internet, radio, television and even on billboards.

What’s more, the trend toward doctor marketing is increasing.

Hirsch elaborates, “Doctors have called us in record numbers since the first of the year, and their motivations have changed. While in past years our clients simply wanted to attract more patients, these days they want to protect themselves from external changes.”

Surprisingly, last year’s stock market rally hasn’t translated into increased doctor optimism.

“While I am sure there are some optimistic doctors out there, we cannot recall a single one who called us to capitalize on increasing demand due to our supposedly recovering economy. Rather, the doctors we talk to are trying to cope with change.”

About Healthcare Success Strategies (http://www.HealthcareSuccess.com):

Healthcare Success Strategies offers many health care marketing services and products, including a medical practice marketing newsletter, doctor marketing consulting and a physician marketing seminar.

# # #

Read the full story at http://www.prweb.com/releases/2010doctormarketing/06physicianmarketing/prweb4125834.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. HCL Supports Reform of Language Testing for International Doctors
2. DrFinders Releases Searchable Online Directory of Doctors for All Medical Needs
3. The International Association of Anesthesiologists Places its Top Doctors in the Renowned Medical Publication, The Leading Physicians of the World.
4. DocGreet Guarantees More Time and Money to Doctors and Health Care Providers
5. LapBandDoctors.com Announces Open Membership To Lap Band Surgery Professionals Around The Country.
6. Most Doctors Giving Pap Test Too Often
7. Brain MRI in children: Incidental findings yield disclosure dilemmas for doctors, patients
8. When doctors kill
9. Less-invasive Lymph Node Resection Following Breast Cancer Surgery Confirmed as Standard of Care in Eight-year Study Led by AGH Doctors
10. Online Housecalls, Improved Patient Care and Increased Communication Between Doctors and Healthcare Professionals Now Made Possible Through Docgreet.com
11. Sun-induced skin cancer: new discovery permits doctors to assess genetic risk
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Doctors and Medical Groups Increasingly Embrace Physician Marketing to Counter Changes in Health Care 
(Date:6/26/2016)... ... 2016 , ... Pixel Film Studios Released ProSlice Levels, a Media Slicing Effect ... videos a whole new perspective by using the title layers in ProSlice Levels ... , ProSlice Levels contains over 30 Different presets to choose from. FCPX ...
(Date:6/26/2016)... ... 26, 2016 , ... Brent Kasmer, a legally blind and certified personal trainer is helping to ... app. The fitness app plans to fix the two major problems leading the fitness industry ... fits all type program , They don’t eliminate all the reasons people quit ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts from the American ... Annual Research Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. ... including advance care planning, healthcare costs and patient and family engagement. , AIR ...
(Date:6/25/2016)... , ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on ... Observer , brings up a new, often overlooked aspect of head lice: the parasite’s ability ... fumigation is not a common occurrence, but a necessary one in the event that lice ...
(Date:6/25/2016)... ... 25, 2016 , ... First Choice Emergency Room , the largest network ... the Medical Director of its new Mesquite-Samuell Farm facility. , “We are pleased ... location,” said Dr. James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... -- The Academy of Managed Care Pharmacy (AMCP) today ... allow biopharmaceutical companies to more easily share health care ... coverage decisions, a move that addresses the growing need ... The recommendations address restrictions in the sharing of product ... a prohibition that hinders decision makers from accessing HCEI ...
(Date:6/24/2016)... Mass. and SAN CLEMENTE, Calif. , ... California -based mobile pulmonary function testing company, is now able ... PFT devices developed by ndd Medical Technologies , Inc. ... testing done in hospital-based labs.  Thanks to ndd,s EasyOne PRO ® ... , can get any needed testing done in the comfort ...
(Date:6/24/2016)... , June 24, 2016 ... Market by Type (Standard Pen Needles, Safety Pen Needles), ... (Insulin, GLP-1, Growth Hormone), Mode of Purchase (Retail, Non-Retail) ... MarketsandMarkets, This report studies the market for the forecast ... to reach USD 2.81 Billion by 2021 from USD ...
Breaking Medicine Technology: