Navigation Links
Doctors and Medical Groups Increasingly Embrace Physician Marketing to Counter Changes in Health Care

Doctors and medical group practices are adapting physician marketing strategies in order to attract patients, compete effectively, grow their revenues, counter the declining economy and prepare for health care reform.

(PRWEB) July 1, 2010 -- According to Lonnie Hirsch, Co-Founder of doctor and physician marketing firm Heathcare Success Strategies, doctors are increasingly resorting to marketing to counter unfavorable changes in health care.

“While underlying motivations vary, doctors often begin marketing to counter declining reimbursements, respond to increasing competition, prepare for health care reform, recapture revenues lost due to our flagging economy or stay competitive despite the trend toward mega groups and hospital-owned practices.”

Of course, one only has to look around to notice just how far doctor marketing has come in recent years. Physician practices and groups are now among the largest local advertisers in print (magazines, yellow pages, shoppers and newspapers), the Internet, radio, television and even on billboards.

What’s more, the trend toward doctor marketing is increasing.

Hirsch elaborates, “Doctors have called us in record numbers since the first of the year, and their motivations have changed. While in past years our clients simply wanted to attract more patients, these days they want to protect themselves from external changes.”

Surprisingly, last year’s stock market rally hasn’t translated into increased doctor optimism.

“While I am sure there are some optimistic doctors out there, we cannot recall a single one who called us to capitalize on increasing demand due to our supposedly recovering economy. Rather, the doctors we talk to are trying to cope with change.”

About Healthcare Success Strategies (

Healthcare Success Strategies offers many health care marketing services and products, including a medical practice marketing newsletter, doctor marketing consulting and a physician marketing seminar.

# # #

Read the full story at

Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved  

Related medicine news :

1. HCL Supports Reform of Language Testing for International Doctors
2. DrFinders Releases Searchable Online Directory of Doctors for All Medical Needs
3. The International Association of Anesthesiologists Places its Top Doctors in the Renowned Medical Publication, The Leading Physicians of the World.
4. DocGreet Guarantees More Time and Money to Doctors and Health Care Providers
5. Announces Open Membership To Lap Band Surgery Professionals Around The Country.
6. Most Doctors Giving Pap Test Too Often
7. Brain MRI in children: Incidental findings yield disclosure dilemmas for doctors, patients
8. When doctors kill
9. Less-invasive Lymph Node Resection Following Breast Cancer Surgery Confirmed as Standard of Care in Eight-year Study Led by AGH Doctors
10. Online Housecalls, Improved Patient Care and Increased Communication Between Doctors and Healthcare Professionals Now Made Possible Through
11. Sun-induced skin cancer: new discovery permits doctors to assess genetic risk
Post Your Comments:
Related Image:
Doctors and Medical Groups Increasingly Embrace Physician Marketing to Counter Changes in Health Care 
(Date:11/30/2015)... ... 2015 , ... MOSI recently added two state-of-the-art augmented reality (AR) experiences from ... to their collection of interactive exhibits within the Kids In Charge! building. In collaboration ... to get closer than ever to a range of animals as they drink, sleep ...
(Date:11/30/2015)... ... 2015 , ... The world of hair transplants and restoration is filled with ... and procedures have been in use for many years and are among the most ... M.D. has utilized many of these methods over the years, he also keeps an ...
(Date:11/30/2015)... ... 30, 2015 , ... On Saturday, October 24th, 2015, at the Mill Race ... event, a 5K walk known as “Making Strides Against Breast Cancer”. Patients and staff ... also located in Battle Creek, joined in for this campaign that sought to raise ...
(Date:11/30/2015)... ... 2015 , ... The presidential race normally deals with political issues of national ... national news story when Donald Trump makes disparaging remarks about Hillary Clinton’s hairstyle? It ... anyone wants to admit when it comes to how people are viewed by others. ...
(Date:11/30/2015)... , ... November 30, 2015 , ... According to an ... Decker made a brave but slightly unusual choice to show her Instagram followers that ... pre-pregnancy form may have been pre-mature. Saying that she didn’t “want to mislead any ...
Breaking Medicine News(10 mins):
(Date:11/30/2015)... 2015 --> --> ... Market by Product (Soft Tissue, All Tissue, Dental Welding Lasers), ... and Geography - Global Forecast to 2020", published by MarketsandMarkets, ... a CAGR of 5.2% during the forecast period from 2015 ... and 62 Figures spread through 167 P ages and ...
(Date:11/30/2015)... Oramed Pharmaceuticals Inc. (NASDAQ: ORMP ), a clinical-stage ... delivery systems, announced today it has signed definitive licensing ... of Technologies Co., Ltd. ("HTIT") for exclusive rights to ... China , Hong Kong ... signed at the Israel Knesset (Parliament). ...
(Date:11/30/2015)... , Nov. 30, 2015   Nuance Communications, Inc. ... National Decision Support Company (NDSC) today jointly announced ... collaboration capabilities that utilize the American College of Radiology,s ... provider organizations to comply with current and emerging ... --> By combining clinical decision support, ...
Breaking Medicine Technology: