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Doctors: Memorable or Forgettable? 4 Steps to a High Visibility Practice
Date:1/28/2010

rity status in any field. Among its tips for physicians are:

1st -- Learn to speak like Sanjay Gupta. Media and speech training can give you a powerful mix of informative storytelling skills and sharp compelling messaging. "It's what initially differentiated candidate Barrack Obama and it is why Sanjay Gupta is America's most trusted physician," said Jessup.

2nd -- Publicize like Dr. Oz. Fame 101 explains publicity is a necessity to win local news or an Oprah connection. The media loves a well-packaged personal brand and can make you a national brand if you're message is valuable to their audience. "Who knows if Dr. Oz is a great doctor? I suspect there are 1,000 just as qualified but it's Dr. Oz who ten million Oprah viewers look to for medical information because he has great publicity skills," noted the author.

3rd -- Write a book. Fame 101 notes Americans elevate authors to a higher status. "A book is the ultimate personal brochure and a doctor with a book deal is branded as credible, skilled, and offers clients the cachet of being looked after by a 'celebrity'," said branding expert Jay Jessup. "Not everyone can have a television show but a Boston oncologist, Dallas plastic surgeon, or Los Angeles aesthetic medicine specialist can easily publish a book."

"Want to see who's next?" asks Jessup. "Just look at who is giving expert opinion on your local news channel, penned a new book on the latest medical diet, or who simply speaks with an exceptional sound of intelligence -- they are the next Gupta or Oz. They brand, train, and publicize to create a high-trajectory career."

Media Contact: Maggie at Platform Strategy, maggie(at)platformstrategy(dot)com, 360.521.0437

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Source: PRWeb
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