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Doctors: Memorable or Forgettable? 4 Steps to a High Visibility Practice
Date:1/28/2010

Celebrity MDs Learn from Hollywood & Washington With Fame 101

Portland, Oregon (Vocus) January 28, 2010 -- Celebrity doctors attract high-value patients, get book deals, CNN expert spots, lucrative speaking engagements, and earn ten times the norm; but how do they win that celebrity status? Publicity and branding experts report high-visibility doctors are as adept at publicity and personal branding as any Hollywood film idol or rock star politician.

The new book Fame 101 (Sutton Hart Press 2010) identifies a mix of powerful personal branding and celebrity-level publicity as the common formula of America's super-successful class whether Rachel Ray and Suze Orman, or medical superstars like Dr. Oz, Sanjay Gupta, Nancy Sniderman, the diet Docs, the leading MD in every city, and others in the profession's elite 1%.

The good news for any physician seeking to become a leading voice of their specialty, notes the book, is that any talented doctor can use the same success recipe for themselves to dominate their field. "Americans want ultimate health, eternal youth, and were fascinated by celebrities; this drives the interest in and demand for high-visibility doctors," said Fame 101 author Jay Jessup. "Business-minded medical practices capitalize on this and brand & publicize their doctors to the Doc Stardom we see on the talk shows or speaking at local charity events."

Fame 101 profiles 75 of America's most-notable including Martha Stewart, Steve Jobs, Sara Palin, and Dr. Oz to highlight success steps for achieving celeb
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Source: PRWeb
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