FLEMINGTON, N.J., July 20 /PRNewswire/ -- A new national media study among 589 physicians revealed that the majority of physicians (82%) do not believe that drugs containing acetaminophen should be pulled off the market.
The study was conducted by HCD Research using its MediaCurves.com(R) website during July 17-19, to obtain physicians' perceptions of a CNN news clip which outlined an FDA committee's recent concern regarding acetaminophen, a drug found in several common prescription and non-prescription products. To view agreement curves and detailed results go to: www.mediacurves.com.
"Physicians expressed sharp disagreement when the CNN reporter stated: 'the committee said yank them off the market -- no more Vicodin, no more Percocet,' as evidenced by the downward spiral of our automated response curves," explained Glenn Kessler, president and CEO, HCD Research.
The majority of doctors (70%) reported that the FDA's warnings and concerns regarding the acetaminophen have not affected their prescribing habits.
Among the findings:
"Have your prescribing habits changed since becoming aware of the FDA's recent warnings and concerns regarding the drug Acetaminophen? Select all that apply."
Total (n=589) ------ More likely to prescribe products containing Acetaminophen 1% Less likely to prescribe products containing Acetaminophen 8% More likely to discuss warnings and dosage instructions with patients who are prescribed or use Acetaminophen products 29% No change in prescribing habits for products containing Acetaminophen 70% Other 1%
"Do you think the FDA should pull Acetaminophen products?"
Total (n=589) ------ Yes, both prescription and non-prescription Acetaminophen products 4% Yes, prescription Acetaminophen products only 6% Yes, non-prescription Acetaminophen products only 3% Yes, they should pull only certain products containing Acetaminophen. 6% No, they should not pull any Acetaminophen products 82%
While viewing the video, participants indicated their levels of agreement by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. For additional information on HCD Research, access the company's website at www.hcdi.net. MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.
|SOURCE HCD Research|
Copyright©2009 PR Newswire.
All rights reserved