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Do It Now College Program Registers Nearly 125,000 New Organ and Tissue Donors
Date:5/19/2008

on ($250) -- ImPRessions, Ohio University

"The key criteria for selecting the winner was heavily weighted on execution and results. However, the programs were also judged on research, plan development and presentation," said Heald.

"On behalf of the Second Chance Trust Fund, I want to congratulate all of the schools that participated in the Do It Now college program," said Deborah Henderson, chairperson, Second Chance Trust Fund (SCTF). "Many lessons have been learned throughout the past year and our plan is to build on the momentum and continue to secure more registrations in the days, months and years to come."

Additional schools who participated in the Do It Now college campaign include the Bowling Green State University, Capital University, Miami University, The Ohio State University, the University of Akron, the University of Dayton, the University of Toledo, Xavier University and Youngstown State University.

Judges included members of the Donate Life Ohio Committee, the SCTF and R/P Marketing Public Relations.

The Do It Now college program was a year-long initiative that also included media relations, advertising and a corporate effort. The state initiative was part of a nationally directed goal from the U.S. Department of Health and Human Services to increase new organ and tissue donor registrations.

Individuals wanting to register to be an organ or tissue donor can continue to do so online at http://www.donatelifeohio.org , by filling out a donor registration form, or by visiting their local Bureau of Motor Vehicles (BMV).

About Donate Life Ohio

About Donate Life Ohio -- Donate Life Ohio is a coalition of the state's organ, tissue and eye recovery agencies dedicated to educating Ohioans about the need for organ and tissue donation. In this effort to increase donor registrations they are joined by the Ohio Department of Health, the Ohio Department
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SOURCE Donate Life Ohio
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