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Do Good When You Shop: Buy Produce and Raise Money for Kids
Date:6/2/2009

Meijer Stores and Produce for Kids(R) raise money for local children's hospitals

GRAND RAPIDS, Mich., June 2 /PRNewswire/ -- During these challenging economic times, it can be difficult to make charitable giving a priority, but Meijer Stores is partnering with Produce for Kids(R) on behalf of fresh fruit and vegetable growers to help shoppers give money to local Children's Miracle Network hospitals.

From now to June 27, participating fruit and vegetable growers will make a donation to the local children's hospital based on sales of their items at Meijer Stores. The more produce purchased at Meijer Stores, the more the Children's Miracle Network will benefit.

Frank Guglielmi, director of public relations at Meijer Stores, said when shoppers buy designated items, such as apples, they can raise money for their local -area children's hospitals without impacting their household budgets.

"Meijer customers are very generous by nature," Guglielmi added. "As economic times remain challenging, shoppers are pleased to have the opportunity to help their communities simply by making healthy choices inside our stores."

That is confirmed by the latest results of the Cone Cause Evolution Study, which found a sharp increase in consumers who have purchased products associated with a non-profit cause. Cone first began measuring the attitudes of Americans 15 years ago. The study also revealed that more than half (52 percent) of Americans feel companies should maintain their level of financial support of causes and nonprofit organizations even in tough economic times.

This is the sixth year that Meijer has partnered with Produce for Kids, an organization that promotes the benefits of healthy eating and supports worthy causes for children. Together, Meijer shoppers and the participating fresh produce companies have raised more than $345,000 for Children's Miracle Network hospitals.

This year Meijer has its largest number of produce supplier sponsors ever. The group includes: Desert Glory, Ltd., San Antonio, Texas (NatureSweet(R) Cherry Tomatoes); DOLE(R), Westlake Village, Calif. (packaged Salads); Dulcinea(R), Ladera Ranch, Calif. (PureHeart(R) mini seedless watermelon); Fowler Packing Company, Fresno, Calif. (California peaches, plums & nectarines); HMC Farms, Kingsburg, Calif. (California peaches, plums and nectarines); Marzetti(R), Columbus, Ohio (salad dressings); Mastronardi Produce, Kingsville, Ontario, (Sunset(R) tomatoes on the Vine and Campari(R) Tomatoes); Potandon Produce(TM), Idaho Falls, Idaho. (Green Giant(R) red potatoes); Santa Sweets(R), Plant City, Fla. (grape tomatoes); Shuman Produce Inc., Reidsville, Ga. (RealSweet(R) Vidalia(R) Onions); Stemilt Growers TM, Wenatchee, Wash. (cherries and apples); Sunwest Fruit Company, Parlier, Calif. (California peaches, plums & nectarines).

Created in 2002 by Shuman Produce Inc., a leading grower-shipper of Vidalia(R) sweet onions, Produce for Kids(R) brings the fresh produce industry together to raise funds for children's non-profit organizations while educating families about the benefits of healthy eating. To learn more about Produce for Kids, visit www.produceforkids.org.

About Meijer Stores

Meijer is a Grand Rapids, Michigan-based retailer that operates 181 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the inventor of the "one stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer can be found at www.meijer.com.

About Children's Miracle Network

Children's Miracle Network is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. To learn more go to www.childrensmiraclenetwork.org.


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SOURCE Produce for Kids
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