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Diversity Focus Announces Results from the 2013 Creative Corridor Community Survey

Cedar Rapids, IA (PRWEB) May 23, 2013

Diversity Focus announced today that in 2013 more people in the Creative Corridor have an expanded understanding of diversity. The results come from the 2013 Creative Corridor Community Survey. The survey was done from February-March of this year. 1198 qualified residents took part. The non-profit organization conducted the survey as a follow up to its benchmark survey in 2008.

In both 2008 and 2013, the two top factors reported in the definition of diversity were race and ethnicity. But the numbers were statistically much higher this year for people defining diversity also as age, sexual orientation, socio-economic class, religion, gender and disability.

The biggest takeaway from the survey was the top 6 areas of concern for people when it comes to discrimination. Overall, employment was the key discrimination issue across the board for all communities including women, LGBT, disabled, African American and Latino.

An interesting note from the 2013 survey when it came to the top areas of concern was when it came to discrimination with law enforcement officers or other government officials. That number came down to 16% overall. It had been at 19% in the 2008 study.

But the numbers were also very striking when it came to discrimination at a store or in a restaurant. The African American community had 86% of respondents who reported experiencing discrimination sometimes or frequently when it came to retail. 50% of Latinos reported experiencing discrimination at a store or in a restaurant.

The other communities had interesting numbers as well. Thirty-six percent of the disabled community reported experiencing discrimination in the public schools, 46% of the LGBT respondents reported discrimination in the workplace. Women’s top concern was also employment followed by discrimination in the public schools.

The Creative Corridor Community Survey assessed the climate of our neighborhoods and communities. The survey measured current attitudes and opinions of the Corridor’s residents, and identified trends and changes occurring within our community. The survey is a critical component to the organizations’ push to lead and support efforts that attract, nurture, and retain people of diverse backgrounds, cultures and beliefs.

“Now it is up to Diversity Focus to share this important information. We understand from this data that we have clear actions that must take place in our communities. Those include continuing to connect people to their tribes, empowering people to take action and investing emotionally in creating an environment where everyone feels welcome to work and play,” says Chad Simmons, Executive Director at Diversity Focus.

“We plan to be master community builders by sharing this vital information that is authentic and thought-provoking,” says Simmons. Diversity is the key to improving the community and achieving success, growth and knowledge.

Diversity Focus Vision:
Diversity is the crucial link to economic, cultural, academic, and technological success. Diversity Focus’ vision is for the Corridor community to be the model of inclusion that values, nurtures, attracts, and retains people of diverse backgrounds, cultures and beliefs.
For more information about Diversity Focus, please visit

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