Navigation Links
Diversified Agency Services Network Launches TogoRun(TM), A New Global Healthcare Communications Agency
Date:4/28/2009

Firm Opens Doors with Offices in New York and London

NEW YORK, April 28 /PRNewswire/ -- Diversified Agency Services (DAS) today announced the launch of TogoRun(TM), a global healthcare communications agency with offices in New York and London. TogoRun specializes in healthcare, pharmaceutical and consumer wellness public relations and public affairs; its client roster includes many of the world's leading healthcare brands.

The new agency will be a member of the DAS network of Omnicom Group Inc. DAS oversees operating companies in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications.

TogoRun will expand DAS's global healthcare communications offering by absorbing and building upon the foundation of CPR Worldwide, a DAS healthcare boutique agency that has grown considerably in recent years.

"The launch reflects a new and exciting direction for this agency, as well as the importance we place on having diverse service offerings in a highly competitive market," said Tom Harrison, CEO of Omnicom's DAS. "TogoRun occupies a distinct position for clients seeking both the staff experience of a full-service agency and the customized service offering of a healthcare boutique."

Kathy Hyett will lead the new agency as president. Hyett previously headed CPR Worldwide and has more than 30 years of experience that includes award-winning agency work and leadership positions at Fleishman-Hillard, Burson-Marsteller and Mark Krueger & Associates.

CPR senior vice president and senior partner Lauren Letellier was named managing director, New York. Letellier has more than 20 years of public relations agency experience and, prior to joining CPR, was a senior member of Fleishman-Hillard's New York healthcare practice. Jennifer Wilson, formerly of Athena Medical Public Relations and Roche, was named managing director, London.

"At TogoRun, our fundamental operating philosophy is to provide faster, nimbler services with an emphasis on creativity and impeccable delivery," said Hyett. "We will represent clients in the US, UK, and EMEA region from day one. Balancing creativity and compliance across dozens of regulatory geographies is a distinctive strength of the firm."

TogoRun's capabilities include advocacy relations, consumer health communications, product launches, opinion leader development, marketing and brand support, media relations (traditional and digital), public affairs, health policy, patient education and disease awareness campaigns, scientific data support, event management and Web development.

The Story Behind TogoRun

The firm's name was inspired by the 1925 Nome Serum Run, when a diphtheria epidemic threatened to wipe out the frontier Alaskan town. As sled dogs raced 1,000 miles to deliver serum from Anchorage, an undersized Husky named Togo led his team farther and faster than any other. Today, this race to save lives is memorialized in the annual Iditarod.

"We take our inspiration from the example of those indomitable spirits who strove to complete a mission of health against all odds," said Hyett. "We know what it takes to win, and we bring these qualities to our clients. Knowledge, fidelity and endurance are the essence of our brand promise."

TogoRun is located at 220 East 42nd St., New York, NY, 10017; +1 212-883-9080. London offices are at 85 Strand, London WC2R 0DW; +44 207 554 1215. For more information, visit www.togorun.net.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a network of more than 175 companies in over 71 countries that provide a diverse range of services in marketing communications and specialty advertising, including direct and relationship marketing, public relations, sales promotion, healthcare communications, design, branding and identity consulting and event marketing.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Assets:

Download the TogoRun Logo (JPG)

Kathy Hyett Bio (PDF); Kathy Hyett Photo: Small | Large

Lauren Letellier Bio (PDF); Lauren Letellier Photo: Small | Large

Jennifer Wilson Bio (PDF); Jennifer Wilson Photo: Small


'/>"/>
SOURCE Diversified Agency Services
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. eDiets.com(R) and Diversified Health & Fitness Announce New Strategic Marketing Partnership
2. Medifast Diversified Business Model Drives Strong Revenue and Earnings Growth for the Third Quarter of 2008
3. Sharon Callahan Joins Diversified Agency Services Unit of Omnicom Group
4. Omnicoms Diversified Agency Services Healthcare Agencies Top Med Ad News Manny Awards
5. Turner Investment Partners Added to AHA Diversified Equity Fund
6. Diversified Clinical Services Doubles Field Management
7. Kaiser Permanente Recognized by U.S. Environmental Protection Agency for Commitment to Protecting Environment
8. Local Web Design Agency Launches Leprosy Charity Website for Women in Need
9. KGBTexas Named Public Relations Agency of Record for PurinaCare(R) Pet Health Insurance
10. Dr. Rudy Kachmann, Neurosurgeon, Author, Lecturer & Founder of Kachmann Mind Body Institute Selects TransMedia Group as Agency of Record
11. Kaiser Permanente Names Digitas Agency of Record for Direct Marketing
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/19/2017)... ... May 19, 2017 , ... As a groundbreaking surgeon on ... importance of prostate cancer screenings. Early detection of the disease, he says, can make ... at Georgia Urology , stands alongside the Georgia Comprehensive Cancer Control’s (GC3) Prostate ...
(Date:5/19/2017)... ... , ... CloSYS products which are marketed as the gentle giants of the ... gum health, which is linked to one’s overall health. Since 1991 when the CloSYS ... ways in which CloSYS products immediately helped eliminate bad breath as well as help ...
(Date:5/19/2017)... Santa Clara, CA (PRWEB) , ... May 18, 2017 , ... ... feature that allows sleep labs and physicians to independently dispense CPAP devices and supplies, ... DME orders, and sleep labs can dispense the devices. Device registration for daily usage ...
(Date:5/18/2017)... ... May 18, 2017 , ... Originally launched to market as the EPIK ... Due to the rapid expansion of their product line, the company believed it was ... Now, the HighQ brand will be any tablet product sold by EPIK Learning. ...
(Date:5/18/2017)... (PRWEB) , ... May 18, 2017 , ... ... Alliance, a Dulles, VA based educational and charitable organization which sponsors numerous programs ... for their third MURPH Challenge event over Memorial Day Weekend. , The ...
Breaking Medicine News(10 mins):
(Date:5/4/2017)... 4, 2017  DarioHealth Corp. (NASDAQ: DRIO), a leading ... data solutions, today announced that it is teaming up ... Technologies Limited to lower diabetes healthcare costs in ... card, which is available throughout all provinces and territories ... be eligible for additional savings when shopping for Dario ...
(Date:5/3/2017)... COUNTY, Calif. , May 3, 2017 /PRNewswire/ ... aspect of any hospital or healthcare facility. Commonly ... examination room is equipped with diagnostic imaging technology ... arteries of the heart. In these spaces, a ... angiography, catheterization, balloon angioplasty, percutaneous coronary intervention, congenital ...
(Date:5/3/2017)... Pa. , May 3, 2017  West ... in innovative solutions for injectable drug administration, announced ... Scientific Affairs and Technical Services, and Diane ... workshops and offering presentations focused on West,s expertise ... injectable products, as well as providing commentary on ...
Breaking Medicine Technology: