Navigation Links
Diversified Agency Services Network Launches TogoRun(TM), A New Global Healthcare Communications Agency
Date:4/28/2009

Firm Opens Doors with Offices in New York and London

NEW YORK, April 28 /PRNewswire/ -- Diversified Agency Services (DAS) today announced the launch of TogoRun(TM), a global healthcare communications agency with offices in New York and London. TogoRun specializes in healthcare, pharmaceutical and consumer wellness public relations and public affairs; its client roster includes many of the world's leading healthcare brands.

The new agency will be a member of the DAS network of Omnicom Group Inc. DAS oversees operating companies in a variety of marketing disciplines, including customer relationship management, public relations and specialty communications.

TogoRun will expand DAS's global healthcare communications offering by absorbing and building upon the foundation of CPR Worldwide, a DAS healthcare boutique agency that has grown considerably in recent years.

"The launch reflects a new and exciting direction for this agency, as well as the importance we place on having diverse service offerings in a highly competitive market," said Tom Harrison, CEO of Omnicom's DAS. "TogoRun occupies a distinct position for clients seeking both the staff experience of a full-service agency and the customized service offering of a healthcare boutique."

Kathy Hyett will lead the new agency as president. Hyett previously headed CPR Worldwide and has more than 30 years of experience that includes award-winning agency work and leadership positions at Fleishman-Hillard, Burson-Marsteller and Mark Krueger & Associates.

CPR senior vice president and senior partner Lauren Letellier was named managing director, New York. Letellier has more than 20 years of public relations agency experience and, prior to joining CPR, was a senior member of Fleishman-Hillard's New York healthcare practice. Jennifer Wilson, formerly of Athena Medical Public Relations and Roche, was named managing director, London.

"At TogoRun, our fundamental operating philosophy is to provide faster, nimbler services with an emphasis on creativity and impeccable delivery," said Hyett. "We will represent clients in the US, UK, and EMEA region from day one. Balancing creativity and compliance across dozens of regulatory geographies is a distinctive strength of the firm."

TogoRun's capabilities include advocacy relations, consumer health communications, product launches, opinion leader development, marketing and brand support, media relations (traditional and digital), public affairs, health policy, patient education and disease awareness campaigns, scientific data support, event management and Web development.

The Story Behind TogoRun

The firm's name was inspired by the 1925 Nome Serum Run, when a diphtheria epidemic threatened to wipe out the frontier Alaskan town. As sled dogs raced 1,000 miles to deliver serum from Anchorage, an undersized Husky named Togo led his team farther and faster than any other. Today, this race to save lives is memorialized in the annual Iditarod.

"We take our inspiration from the example of those indomitable spirits who strove to complete a mission of health against all odds," said Hyett. "We know what it takes to win, and we bring these qualities to our clients. Knowledge, fidelity and endurance are the essence of our brand promise."

TogoRun is located at 220 East 42nd St., New York, NY, 10017; +1 212-883-9080. London offices are at 85 Strand, London WC2R 0DW; +44 207 554 1215. For more information, visit www.togorun.net.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a network of more than 175 companies in over 71 countries that provide a diverse range of services in marketing communications and specialty advertising, including direct and relationship marketing, public relations, sales promotion, healthcare communications, design, branding and identity consulting and event marketing.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Assets:

Download the TogoRun Logo (JPG)

Kathy Hyett Bio (PDF); Kathy Hyett Photo: Small | Large

Lauren Letellier Bio (PDF); Lauren Letellier Photo: Small | Large

Jennifer Wilson Bio (PDF); Jennifer Wilson Photo: Small


'/>"/>
SOURCE Diversified Agency Services
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. eDiets.com(R) and Diversified Health & Fitness Announce New Strategic Marketing Partnership
2. Medifast Diversified Business Model Drives Strong Revenue and Earnings Growth for the Third Quarter of 2008
3. Sharon Callahan Joins Diversified Agency Services Unit of Omnicom Group
4. Omnicoms Diversified Agency Services Healthcare Agencies Top Med Ad News Manny Awards
5. Turner Investment Partners Added to AHA Diversified Equity Fund
6. Diversified Clinical Services Doubles Field Management
7. Kaiser Permanente Recognized by U.S. Environmental Protection Agency for Commitment to Protecting Environment
8. Local Web Design Agency Launches Leprosy Charity Website for Women in Need
9. KGBTexas Named Public Relations Agency of Record for PurinaCare(R) Pet Health Insurance
10. Dr. Rudy Kachmann, Neurosurgeon, Author, Lecturer & Founder of Kachmann Mind Body Institute Selects TransMedia Group as Agency of Record
11. Kaiser Permanente Names Digitas Agency of Record for Direct Marketing
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, has released ... understood books in the Holy Scriptures, Revelation. The Book of Revelation paints a picture ... Many have tossed it off as mere rubbish, but Yisrayl Hawkins says that is ...
(Date:10/13/2017)... ... 2017 , ... Coveros, a leader in agile coaching services ... by the Center for Medicare and Medicaid Services (CMS). The Enterprise Agile Transformation ... Agile methodologies in a consistent and high value manner across CMS programs. Coveros ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian history ... The Brink” is the creation of published author, William Nowers. Captain Nowers and ... WWII veteran, he spent thirty years in the Navy. Following his career as ...
(Date:10/12/2017)... ... 12, 2017 , ... CitiDent and San Francisco dentists, Dr. ... Oventus O2Vent technology. As many as 18 million Americans are estimated to suffer ... Oral appliances can offer significant relief to about 75 percent of people with ...
(Date:10/12/2017)... ... October 12, 2017 , ... The company has ... today’s consumer and regulatory authorities worldwide. From Children’s to Adults 50+, every formula ... the highest standard. , These products are also: Gluten Free, Non-GMO, Vegan, ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... , Oct. 10, 2017  NDS received FDA 510(k) clearance ... a medical-grade battery-powered display stand specifically designed for endoscopy environments. An ... technology into a clinical solution to support the improvement of patient ... Innovative Design ... Wireless Solution ...
(Date:10/5/2017)... Ill. , Oct. 5, 2017  In ... Association of Oral and Maxillofacial Surgeons (AAOMS) released ... opioids – to be used as a first-line ... pain. Recognizing ... the AAOMS White Paper "Opioid Prescribing: Acute and ...
(Date:10/4/2017)... Oct. 4, 2017 OBP Medical ... illuminating medical devices, today announced regulatory approval from ... Agency (or Agência Nacional de Vigilância Sanitária (ANVISA)) ... cordless surgical retractor with integrated LED light source ... illumination and exposure of a tissue pocket or ...
Breaking Medicine Technology: